Charlestown, MA, May 4, 2006 – One to One Interactive (OTOI), a nationally ranked digital marketing services firm that specializes in connecting leading companies with customers via digital channels, today announced it was honored withthe silver award at the DTC National Advertising Awards for its integrated VESI care campaign, collaborating with agencies Euro RSCGTonic, Mediaedge:cia, Edelman and Targetbase.
DTC Perspectives Inc., formerly Rx Insight, Inc. is a publishing, conferences/training, and consulting companyspecializing in consumer marketing of pharmaceuticals. DTC’s business provides information to industry professionals responsible for doing DTC work for pharmaceutical companies, agencies or industry suppliers of services. DTC Perspectives, Inc. strives to be the leading source of best practices, knowledge and insight for pharmaceutical marketers who are leading, creating, and implementing direct-to-consumer communications.
“On behalf of One to One Interactive, it is a genuine honor to be recognized by DTC,” said Ian Karnell, Co-Founder and CEO of OTOi. “One to One has firm roots in the life sciences sector, and this award serves as validation that our firm has the expertise and capabilities to remain a dynamic innovator of digital marketing services for the life sciences market.”
This year’s independent judging panel included Mark Einhorn,Executive Vice President, The PreTesting Company; Fariba Zamaniyan,Vice-President, IAG Research; Dorothy Wetzel, Independent Marketing Consultant; Angela Federici, SVP, Pharmaceutical Practice Leader, Millward Brown; Therese Glennon, VP Division Manager, Professional Healthcare Manager, BASES; Fred Church, VP Health &Pharmaceutical Practice, Ipsos North America, and Robert A. Girondi, Executive Vice President, Media Research & Development, Communications Media, Inc.
DTC Perspectives publishes two magazines to accompany their bi-annual conferences: The DTC National Conference and DTC at the Turning Point. Additional information on award winners, including OTOi, will appear in the June issue.
About One to One Interactive
Founded in 1997, One to One Interactive is a nationally ranked digital marketing solutions firm that specializes in connecting leading companies with customers via digital channels. With a culture rooted in driving tangible business results One to One Interactive offers next generation digital marketing and professional services, and leading technology marketing solutions. For additional information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com