Charlestown, MA, October 11, 2006 – One to One Interactive today announced that their OTOi unit has been selected for eight, and their OTOlabs unit has been selected for two, finalists for the 11th Annual MITX Awards. Begun in 1996, the MITX Awards have grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.
“We are immensely gratified that the judges have chosen tensubmissions as finalists for the 2006 MITX Awards,” said Jeremi Karnell, President and co-founder of One to One Interactive. “ This is a testament to the best-in-class work that our family ofcompanies delivers on behalf of our Fortune 1000 clientele”.
Bill Haeck, Managing Director of OTOi, a national leading digital marketing, creative and technology professional services company states “The MITX Awards is a highly respected outlet for today’s marketing and web developers. This recognition further solidifies OTOi’s reputation as a leader in the field of digital marketing, advertising and website innovation.”
Chris Heitmann, General Manager of OTOlabs which received finalist status for branded desktop applications (BDAs) states “Our two finalist selections show the cutting edge work being done by our development and operations teams. The increasing percentage of budgets being devoted to online marketing are driving enormous interest in beyond-the-browser solutions, and finding ways to retain and engage consumers more deeply and for a longer time.”
OTOi entries selected as finalists for the 2006 MITXAwards:
Category: Biotechnology/Pharmaceuticals
Client: GlaxoSmithKline
WebSite/Campaign: Stepitupdiabetes.com
URL: http://www.stepitupdiabetes.com/
Category: Biotechnology/Pharmaceuticals
Client: Roche
WebSite/Campaign: RocheTransplantation.com
URL: http://www.rochetransplantation.com
Category: Healthcare
Client: Brigham and Women’s Hospital
WebSite/Campaign: BrighamandWomens.org
URL: http://www.brighamandwomens.org/
Category: Acquisition Campaign
Client: First Marblehead
WebSite/Campaign: Astrive Online AcquisitionCampaign for Private Student Loans
URL: http://www.astrive.com/
Category: Interactive Integration within CrossMedia Campaign
Client: Comcast Corp.
WebSite/Campaign: Comcastic Brand Launch
Category: Next Generation Advertising Program
Client: Comcast Corp.
WebSite/Campaign: Comcast High Speed Internet GameInvasion Launch
Category: Search
Client: Comcast Corp.
WebSite/Campaign: Comcast Corporate Paid SearchCampaign
Category: Use of Rich Media in Branding or DirectResponse Campaign
Client: GlaxoSmithKline
WebSite/Campaign: Asthma Control Test - The Bus
URL: http://www.pointroll.com/PointRoll/AdDemo/GlaxoSmithKline/Bus(float)728×90yd11.asp
OTOlabs entries selected as finalists for the 2006 MITXAwards:
Category: Consumer Goods
Client: Kimberly Clark
WebSite/Campaign: Scott Common Sense CommunityCalendar
URL: http://downldcl.adtoolsinc.com/dl/?FI=1378
Category: Rich Media Application
Client: Fox Home Entertainment
WebSite/Campaign: Stewie Griffin: The Untold StoryBranded Desktop Application
URL: http://downldcl.adtoolsinc.com/dl/?FI=1379
About One to One Interactive
One to One Interactive is a leading innovative marketing services, technology, and media company that aims to deepen the connection between brands and their customers by deploying state-of-the-art and cutting-edge digital marketing techniques. The One to One Interactive holding company includes OTOi which focuses on digital marketing, creative and technology professional services; OTOlabs whose ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment of custom desktop applications; and OTOnetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
About MITX
Established in 1996, MITX—the Massachusetts Innovation &Technology Exchange (MITX: “my-techs”) is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in NewEngland, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other like minded peers in the industry. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Amy Goodman
MITX
617.871.2155 x203