Announcements

 

One to One Interactive Receives 10 Finalist Nominations for MITX Awards

Oct 24, 2008

Boston, MA – MITX, the Massachusetts Innovation and Technology Exchange, has announced the finalists for the 13thAnnual Interactive Awards and One to One interactive has received ten nominations across six different award categories.

“We are truly honoured to receive the highest number of nominations for the 2008 MITX Awards,” said Jeremi Karnell,Co-Founder and President of One to One Interactive. “We see this recognition as a testament to the incredible momentum which we have been able to develop for our growing list of Fortune 1000 clients over the past year and which will continue to accelerate us into2009.”

Nominations:

The Veramyst Product Launch, which OTOi, a One to One Interactive Company, executed on behalf of client GlaxoSmithKline, has been nominated for the Best Biotechnology & Pharmaceuticals category. This project entailed a unified, cross-media product launch of a new allergy medicine brand, Veramyst, which resulted in tens of thousands of prospects for GlaxoSmithKline, greatly exceeding benchmarks and expectations.

Five initiatives conducted on behalf of client Comcast, have been nominated for various categories including Best Direct Response Campaign, Best Use of Search, Best Use of Video and Best Use of Sponsorship. One the search and acquisition front, OTOi’s campaigns have exceeded Comcast’s goals by a large margin and have been acknowledge by third party networks, such as Google, as beingthe most effective and efficient search marketing and customer acquisition campaigns worldwide (from a traffic, click-through,conversion and ROI perspective).

The Comcast World of Warcraft Machinima Music Video Contest,conducted by OTOi for Comcast and Blizzard, was nominated for the Best Use of Video category. Driving millions of unique impressions as well as the most user-generated submissions that any Machinima contest has ever generated for Blizzard/WOW to date, the campaign greatly exceeded client expectations.

OTOlabs, a One to One Interactive company, has received four MITX Award nominations including the Network World iDemand branded desktop application. The iDemand branded desktop application has enabled Network World Magazine Publishing to raise customer affinity by 4-5 times normal rates, grow magazine circulationdespite declining industry rates, and has already saved the company hundreds of thousands of dollars in paper delivery costs.

Other nominations for OTOlabs include the Fox Family Guy “Save the Couch” ScreenMate Game and the Sacramento Kings 411 branded desktop application (Entertainment/Sports category) as well as the Papa John’s MyPapa Widget network and the Network World iDemand branded desktop application (for the Rich Internet Application category).

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information: