News
One to One Interactive Creates Travel and Tourism Practice Group
Newly formed group dedicated to creating digital marketing solutions and strategy for the travel and tourism industry
Friday, November 13th, 2009
One to One Interactive Promotes Two Key Executives into New Roles
Leading Digital Marketing Company Continues to Recognize and Reward Internal Leadership Talent
Wednesday, November 4th, 2009
One to One Interactive Demonstrates Increased Success in Online Marketing Space
Four recent awards highlight company as a digital media leader across the country
Thursday, October 29th, 2009
Twelve Horses Merges Into One to One Interactive
Combined Entity Strengthens Product Offerings, Bolsters Service Capabilities
Monday, September 14th, 2009
One to One Interactive Ranked as Top Digital Marketing Firm by BtoB Magazine
Friday, May 1st, 2009Charlestown, MA, March, 1, 2009 – B2B Magazine recently recognized One to One Interactive as one of the Top Interactive firms in the United States via their 2009 Top Agencies listing. The recognition marks the seventh year in a row that One to One Interactive has achieved such a distinction.
The complete list of 2009 firms recognized by BtoB Magazine may be viewed here: : http://www.btobonline.com/pdfs/topagencies.pdf.
In order to select the companies for the award, B2B Magazine contacted agencies that had recognizable business-to-business work in 2008 and then judged the prospective companies on revenue,revenue growth, client portfolio, product/service offerings, 2008 B-to-B campaigns, and other industry awards. B2B Magazine is the only publication for marketing strategists, and the only publication dedicated to all disciplines of business-to-business marketing. The publication covers online and offline advertising,campaign management, CRM, search, direct marketing, and more.
“On behalf of One to One Interactive, it is a genuine honor to be recognized for the seventh year in a row by B2B Magazine,” said Jeremi Karnell, Co-Founder and President of One to One Interactive.“This award capitalizes on One to One’s strengths and capabilities as a premier digital marketing services firm, and we look forward to upholding such a distinction in the coming years.”
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive’s OTOi Unit Wins ad:tech’s Best B2B Campaign Award
Thursday, April 30th, 2009Charlestown, MA April 30, 2009 - ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today announced that OTOi, a One to One Interactive Company, was awarded the Best B2B Campaign for the Comcast Business Class Campaign.
The awards program relies heavily on the expertise of the selected Judges. Leaders across the interactive marketing community participated in the voting process from companies such as AKQA, Ogilvy North America, Yahoo! Search Marketing, Organic, Inc., Microsoft, Google and Twentieth Century Fox. “There was tremendous breadth in the award submissions - from low cost, but highly effective word-of-mouth efforts to data-intensive modeling driven optimization to experiential brand campaigns. And each ad:tech entry was a reminder of how quickly online marketers continue to innovate and fundamentally change marketing,” noted ad:tech Judge, Catherine Paschkewitz, Director, Demand Generation with HP.
“We are truly honored to win an ad:tech award,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as an incredible testament to the amazing work we have been doing for our Fortune 1000 clients over the past few years. It is great to continue to get recognition for the best-in-class quality work our OTOi division does on behalf of all of our clients.”
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive Wins 10 IAC Awards
Wednesday, April 8th, 2009Boston, MA April 2, 2009 - The Web Marketing Association, has announced the winners for the 2009 Internet Advertising Competition and One to One Interactive has received ten awards. Five awards were garnered by OTOi, a One to One Interactive Company, in acknowledgment for initiatives conducted on behalf of client Comcast, while five additional awards were garnered by OTOlabs, a One to One Interactive Company, in recognition for work with various Fortune 1000 brands. (more…)
One to One Interactive Receives 10 Finalist Nominations for MITX Awards
Friday, October 24th, 2008Boston, MA – MITX, the Massachusetts Innovation and Technology Exchange, has announced the finalists for the 13thAnnual Interactive Awards and One to One interactive has received ten nominations across six different award categories.
“We are truly honoured to receive the highest number of nominations for the 2008 MITX Awards,” said Jeremi Karnell,Co-Founder and President of One to One Interactive. “We see this recognition as a testament to the incredible momentum which we have been able to develop for our growing list of Fortune 1000 clients over the past year and which will continue to accelerate us into2009.”
Nominations:
The Veramyst Product Launch, which OTOi, a One to One Interactive Company, executed on behalf of client GlaxoSmithKline, has been nominated for the Best Biotechnology & Pharmaceuticals category. This project entailed a unified, cross-media product launch of a new allergy medicine brand, Veramyst, which resulted in tens of thousands of prospects for GlaxoSmithKline, greatly exceeding benchmarks and expectations.
Five initiatives conducted on behalf of client Comcast, have been nominated for various categories including Best Direct Response Campaign, Best Use of Search, Best Use of Video and Best Use of Sponsorship. One the search and acquisition front, OTOi’s campaigns have exceeded Comcast’s goals by a large margin and have been acknowledge by third party networks, such as Google, as beingthe most effective and efficient search marketing and customer acquisition campaigns worldwide (from a traffic, click-through,conversion and ROI perspective).
The Comcast World of Warcraft Machinima Music Video Contest,conducted by OTOi for Comcast and Blizzard, was nominated for the Best Use of Video category. Driving millions of unique impressions as well as the most user-generated submissions that any Machinima contest has ever generated for Blizzard/WOW to date, the campaign greatly exceeded client expectations.
OTOlabs, a One to One Interactive company, has received four MITX Award nominations including the Network World iDemand branded desktop application. The iDemand branded desktop application has enabled Network World Magazine Publishing to raise customer affinity by 4-5 times normal rates, grow magazine circulationdespite declining industry rates, and has already saved the company hundreds of thousands of dollars in paper delivery costs.
Other nominations for OTOlabs include the Fox Family Guy “Save the Couch” ScreenMate Game and the Sacramento Kings 411 branded desktop application (Entertainment/Sports category) as well as the Papa John’s MyPapa Widget network and the Network World iDemand branded desktop application (for the Rich Internet Application category).
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive Named Largest Web & Graphic Design Firm in Massachusetts
Friday, September 26th, 2008Boston, MA – The Boston Business Journal has named One to One interactive as the unmatched market leader in web and graphic design firms in Massachusetts. In a study released on Friday, One to One interactive was ranked as the #1 web and graphic design firm, with a market size of more than double the next largest competitor.
“We are honoured to be ranked as the definitive market leader in web and graphic design market in Massachusetts by the Boston Business Journal. In many ways, our market leadership position is a testament to the amazing work that the entire One to One Interactive team has been doing on behalf of our Fortune 1000clients worldwide, since 1997,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We anticipate 2009 to be an even stronger year, as we continue to broaden our Fortune 1000 client portfolio. Our clients will continue to benefit from the full service and technology offerings that all four divisions of our holding company bring to bear for each engagement; our distinct operating model is what makes us wholly unique in the marketplace.”
In addition to receiving recognition from the Boston Business Journal, One to One interactive has been recently ranked by Inc Magazine as one of the fastest growing private companies in America for 2008.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive Appointed Digital Marketing AOR for the Make-A-Wish Foundation of America
Monday, June 4th, 2007Boston, MA – One to One Interactive, a leading digital marketing holding company, announced today that it has been appointed digital marketing agency of record for The Make-A-Wish Foundation of America, a non-profit organization that grants the wishes of children with life-threatening medical conditions. This appointment marks the newest pro-bono client addition since One to One rolled out a social responsibility program leveraging corporate resources and employee talents to service clients and organizations that help children in need.
One to One’s responsibilities include providing Make-A-Wish with full-service digital marketing consulting and agency services including interactive marketing strategy development, creative development, online media planning and buying, search engine optimization, Branded Desktop Application (BDA) development,affiliate program development and advanced measurement and analytic support. In addition One to One is currently supporting Make-A-Wish in launching their multi-year, multi-channel Destination Joy campaign.
“We’re delighted to be part of the team providing agency services to The Make-A-Wish Foundation of America,” said Jeremi Karnell, President and co-founder of One to One Interactive. “We feel fortunate to be in a position where we can invest staffing and financial resources to help further Make-A-Wish’s noble cause andassist them in driving financial donations as well as gift giving and wish granting donations. We’re also extremely honored to have been asked to maintain a seat on their National Internet Task Force.”
In the past year One to One has increased its focus on social responsibility and corporate philanthropy and has dedicated itself to working with organizations that help children in need. Not only has the agency aligned itself with a variety of non-profit organizations benefiting children and their families such as The Foundation to Be Named Later, a charity founded by Boston Red Sox General Manager Theo Epstein and his brother Paul Epstein, it has also created a number of opportunities for its employees to volunteer their time and skills to good causes on company time. Furthermore the agency’s CEO Ian Karnell and President Jeremi Karnell have recently been invited to sit on the Board of the New England chapter of Junior Achievement, an organization that seeks to “educate and inspire young people to succeed in a global economy.”
“We can think of no better way to celebrate our tenth anniversary year than by giving back to the community through pro-bono and volunteer work for worthy charitable organizations,especially those that help to make the lives of children better,”said Ian Karnell, CEO and co-founder of One to One Interactive. “Since detailing our social responsibility vision and charter to the staff, we’ve seen increased employee morale and we’re hoping to further amplify corporate loyalty. Our work with Make-A-Wish and other client partners is helping us to empower our staff to make the world a better place each and every day.”
About One to One Interactive
One to One Interactive is a leading innovative marketing services, technology, and media company that aims to deepen the connection between brands and their customers by deploying state-of-the-art and cutting-edge digital marketing techniques. The One to One Interactive holding company includes OTOi which focuseson digital marketing, creative and technology professional services; OTOlabs whose ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment of custom desktop applications; and OTOnetworks focusing on the creation and distribution of niche digital media channels to provide marketers with performance based customer lead and acquisition opportunities. Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com