News
One to One Interactive Creates Travel and Tourism Practice Group
Newly formed group dedicated to creating digital marketing solutions and strategy for the travel and tourism industry
Friday, November 13th, 2009
One to One Interactive Promotes Two Key Executives into New Roles
Leading Digital Marketing Company Continues to Recognize and Reward Internal Leadership Talent
Wednesday, November 4th, 2009
One to One Interactive Demonstrates Increased Success in Online Marketing Space
Four recent awards highlight company as a digital media leader across the country
Thursday, October 29th, 2009
Twelve Horses Merges Into One to One Interactive
Combined Entity Strengthens Product Offerings, Bolsters Service Capabilities
Monday, September 14th, 2009
One to One Interactive Ranked as Top Digital Marketing Firm by BtoB Magazine
Friday, May 1st, 2009Charlestown, MA, March, 1, 2009 – B2B Magazine recently recognized One to One Interactive as one of the Top Interactive firms in the United States via their 2009 Top Agencies listing. The recognition marks the seventh year in a row that One to One Interactive has achieved such a distinction.
The complete list of 2009 firms recognized by BtoB Magazine may be viewed here: : http://www.btobonline.com/pdfs/topagencies.pdf.
In order to select the companies for the award, B2B Magazine contacted agencies that had recognizable business-to-business work in 2008 and then judged the prospective companies on revenue,revenue growth, client portfolio, product/service offerings, 2008 B-to-B campaigns, and other industry awards. B2B Magazine is the only publication for marketing strategists, and the only publication dedicated to all disciplines of business-to-business marketing. The publication covers online and offline advertising,campaign management, CRM, search, direct marketing, and more.
“On behalf of One to One Interactive, it is a genuine honor to be recognized for the seventh year in a row by B2B Magazine,” said Jeremi Karnell, Co-Founder and President of One to One Interactive.“This award capitalizes on One to One’s strengths and capabilities as a premier digital marketing services firm, and we look forward to upholding such a distinction in the coming years.”
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive’s OTOi Unit Wins ad:tech’s Best B2B Campaign Award
Thursday, April 30th, 2009Charlestown, MA April 30, 2009 - ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today announced that OTOi, a One to One Interactive Company, was awarded the Best B2B Campaign for the Comcast Business Class Campaign.
The awards program relies heavily on the expertise of the selected Judges. Leaders across the interactive marketing community participated in the voting process from companies such as AKQA, Ogilvy North America, Yahoo! Search Marketing, Organic, Inc., Microsoft, Google and Twentieth Century Fox. “There was tremendous breadth in the award submissions - from low cost, but highly effective word-of-mouth efforts to data-intensive modeling driven optimization to experiential brand campaigns. And each ad:tech entry was a reminder of how quickly online marketers continue to innovate and fundamentally change marketing,” noted ad:tech Judge, Catherine Paschkewitz, Director, Demand Generation with HP.
“We are truly honored to win an ad:tech award,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as an incredible testament to the amazing work we have been doing for our Fortune 1000 clients over the past few years. It is great to continue to get recognition for the best-in-class quality work our OTOi division does on behalf of all of our clients.”
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
One to One Interactive Wins 10 IAC Awards
Wednesday, April 8th, 2009Boston, MA April 2, 2009 - The Web Marketing Association, has announced the winners for the 2009 Internet Advertising Competition and One to One Interactive has received ten awards. Five awards were garnered by OTOi, a One to One Interactive Company, in acknowledgment for initiatives conducted on behalf of client Comcast, while five additional awards were garnered by OTOlabs, a One to One Interactive Company, in recognition for work with various Fortune 1000 brands. (more…)
OTOLabs Launches PolyThink 1.O
Monday, February 25th, 2008Branded Widget Relationship ManagementPlatform
Charlestown, MA – OTOlabs, a permission-based digital marketing platforms company, today announced the launch of PolyThink, its new branded widget relationship management platform.
PolyThink is a platform to deploy and manage branded widget networks for major brands, agencies and publishers to engage their audience over a longer period of time with increased interaction frequency. A branded widget network (BWN) is a suite of related widgets, desktop applications and Web 2.0 social media applications deployed as a focused brand-centric relationship engagement strategy.
PolyThink is primarily focused on private-facing branded widget networks deployed across platforms such as personalized start pages like My Yahoo!, Netvibes, and iGoogle; desktop widgets like Yahoo Widgets and Apple’s Dashboard; branded desktop applications (BDAs);and mobile widget platforms like Zumobi. “Measurement and campaign management are cornerstones to advertising relationships in the Zumobi ecosystem. We’re excited to be working with OTOlabs and their PolyThink platform,” said Jim Cooley, Zumobi Chief Technology Officer.
“For some time clients have been coming to us asking for feature-rich desktop widgets to anchor a robust branded widget network strategy,” said Chris Heitmann, EVP and Managing Director of OTOlabs. “We’ve been building and managing desktop widgets, also called branded desktop applications, for over ten years, so we’ve been able to upgrade and consolidate our powerful back-end widgetsupport services and open them to our clients as the PolyThinkplatform.”
The PolyThink platform’s robust content and channel management capabilities are integrated into both email and branded desktop application platforms which brands and marketers can use to build user profiles and manage multiple touch points per user to preserve relationships. With relationship-focused features such as a built-in survey mechanism, WidgetAlert™ technology and integrated authentication, PolyThink represents a powerful new relationship engagement channel for brands, agencies and publishers.
About OTOlabs
OTOlabs’ suite of permission-based digital marketing platforms enables brands, agencies and publishers to achieve a one-to-one relationship and stay connected with their customers. ThinkDesktop branded desktop applications (BDAs) and desktop widgets drive behavior with alerts, messaging and document delivery. PolyThink manages and measures branded widget networks across social media, personalized start pages and other Web 2.0environments. ionMX is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
OTOLabs Launches ionMX 3.0, with Split-Testing Mechanism
Monday, February 25th, 2008Charlestown, MA – OTOlabs, a permission-based digital marketing company, today announced the release of the newest version of its email platform, ionMX 3.0. This release brings to market a simplified split testing mechanism to help customers improve their response rates. The release also enhances the manner in which bounced email is handled for improved deliverability. These improvements come on top of recent enhancements geared toward helping clients follow compliance guidelines.
“ionMX 3.0 is the next evolution in our advanced email marketing platform ,” said Chris Heitmann, Managing Director of OTOlabs. “These new features will help customers improve the ROI of their email practices.”
A key component of this release is a new spit testing interface that will allow marketers to simultaneously test the response rates on various subject line and message body combinations to a subset of the target audience. This will allow marketers to fine tune their message and create to ensure the maximum return for their efforts.
About OTOlabs
OTOlabs’ suite of permission-based digital marketing platforms enables brands, agencies and publishers to achieve a one-to-one relationship and stay connected with their customers. Think Desktop branded desktop applications (BDAs) and desktop widgets drive behavior with alerts, messaging and document delivery. PolyThink manages and measures branded widget networks across social media, personalized start pages and other Web 2.0environments. ionMX is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
OTOlabs Wins MarketingSherpa 2007 Email Marketing Award for Best Non-Email Opt-in Messaging
Friday, April 20th, 2007Charlestown, MA – OTOlabs beat out more than 250competitors to win Marketing Sherpa’s 2007 Email Marketing Award for best Best Non-Email Opt-in Messaging. To see creative samples, judges’ notes, and marketing strategy used for this campaign, visit the Email Marketing Awards Winners Gallery at: http://www.marketingsherpa.com/emaw2007/38.html
Nickelodeon developed the LaunchPad communicator to keep their users engaged with the many brands and content available on Nick.com. By using a ThinkDesktop branded desktop application (BDA)Nick.com is able to send rich media messages to their audience without collecting any personally identifiable information at all.
About OTOlabs
OTOlabs is a One to One Interactive company focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
About MarketingSherpa Inc.
MarketingSherpa is a research firm publishing Case Studies,Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa’s newsletters, Guides and Web site every week.
MarketingSherpa also holds three annual real-world Summits:Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October.
Praised by The Economist, Harvard Business School’s WorkingKnowledge Site and Entrepreneur.com, the company is now celebratingits 7th anniversary. For more information, visit http://www.marketingsherpa.comor call (877) 895-1717.