One to One Interactive Portfolio:
Brigham & Women’s Hospital
Objective:
Brigham and Women's Hospital (BWH) in Boston, MA is a world-class clinical and research hospital that is routinely ranked among the best hospitals in the world however the website did not align with it's status, did not adhere to usability best-practices and did not communicate the value of the BWH brand. Additionally, the website needed to perform both promotional and administrative functions appealing to and being useful for a wide range of audiences.
Approach:
OTOi undertook a comprehensive redesign process leveraging our 4D Website Development Process to understand business objectives and user requirements in order to develop an information architecture and tools that provided relevant pathways to desired content. Content organization and guidelines for the development of future content were a focal point of the process. Partnering with the BWH team, OTOi explored the BWH brand teasing out those aspects that could best be leveraged both visually and in copy to communicate brand positioning and personality.
Results:
Launched to much fanfare for the transformation of the Brigham and Women's Hospital brand online, the site almost instantly drew both rave reviews and award nominations. The site was nominated for a MITX award and won the "Best Overall Site for eHealthcare Leardership" award.
Brigham and Women's Hospital (BWH) in Boston, MA is a world-class clinical and research hospital that is routinely ranked among the best hospitals in the world however the website did not align with it's status, did not adhere to usability best-practices and did not communicate the value of the BWH brand. Additionally, the website needed to perform both promotional and administrative functions appealing to and being useful for a wide range of audiences.
Approach:
OTOi undertook a comprehensive redesign process leveraging our 4D Website Development Process to understand business objectives and user requirements in order to develop an information architecture and tools that provided relevant pathways to desired content. Content organization and guidelines for the development of future content were a focal point of the process. Partnering with the BWH team, OTOi explored the BWH brand teasing out those aspects that could best be leveraged both visually and in copy to communicate brand positioning and personality.
Results:
Launched to much fanfare for the transformation of the Brigham and Women's Hospital brand online, the site almost instantly drew both rave reviews and award nominations. The site was nominated for a MITX award and won the "Best Overall Site for eHealthcare Leardership" award.