Department:
Creative Services

Responsibilities:

As one of the nation's leading full service digital marketing services enterprises, One to One Interactive helps companies connect with their customers via digital channels through offering a suite of agency professional services, digital marketing technologies and new media solutions.  OTOi, One to One Interactive's professional services arm, has an immediate opening for an Art Director

The candidate for this position works in conjunction with the Creative Director, I.A. team, Interactive Design and production teams, One to One client teams, and the client team to develop and execute innovative, interactive design solutions. Mentors and leads the staff of Interactive Designers to produce high-end interactive marketing works for agency clients.

Leadership:

• Provides design leadership and guidance for Interactive Designers
• Works closely with the Creative Director and Senior Information Architect to ensure and evolve design process
• Must be able to produce as well as direct
• Work directly with client on projects
• Works closely with Creative Director to develop and maintain quality standards
• Assures that all interactive work meets objectives and strategy, and maintains the creative department’s standard of excellence
• Keeps Creative Director informed of designer’s activities and issues
• Assists Creative Director in solving problems and resolving manpower/workload conflicts.
• Assists Creative Director in producing project estimates and scoping activities
• Plans and conducts periodic project meetings to keep personnel up to date on work in progress and new developments
• Supervises training and development of Interactive Designers, ensuring that all Interactive Designers are kept up-to-date on new methods and technologies
• Helps to create an inviting, stimulating and easily accessible creative environment.

Creative:

• Designs and executes multi-media interactive work including: websites, applications, media campaigns
• Secures approval of layouts and final art from the Creative Director and One to One client team
• Proofs all materials carefully before forwarding to Creative Director, client and/or One to One client teams
• Adheres to schedules and budgets
• Maintains organization over personal graphic resources, visual data, samples, graphic standards, manuals, etc.
• Maintains consistently high graphic standards and is aware of new techniques and trends in interactive design
• Is knowledgeable and proficient in emerging interactive tools and design techniques
• Actively shares knowledge with others in the Creative Department

full description >>

Department:
Creative Services

Responsibilities:

As one of the nation's leading full service digital marketing services enterprises, One to One Interactive helps companies connect with their customers via digital channels through offering a suite of agency professional services, digital marketing technologies and new media solutions.  OTOi, One to One Interactive's professional services arm, has an immediate opening for an Information Architect (IA).

The primary responsibility of the IA is to assure that a web site or application satisfies the expectations for utility and ease of use, while supporting associated business requirements and goals.

The candidate for this position has the ability to assist in selling, planning and leading the IA component of large complex client engagements. The candidate must have prior lead experience, and experience interfacing with the clients. The ideal candidate will be able and willing to do “hands on” IA tasks as well as functioning as an IA team lead.

• Assist in new business development
• Participate in planning and scoping projects
• Lead or participate in key activities in the Discovery Phase of a project (Requirements Gathering)
• Participate in workshops with business owners and users
• Conduct competitive assessments
• Plan and complete usability evaluations and/or field studies
• Generate a full reports indicating key findings and recommendations
• Develop personas and scenarios of user interaction
• Participate in populating a content matrix showing all content elements, relationships and dependencies
• Determine the organization and structure of the information and functionality in a website from the user's perspective and how the information and functionality are accessed through navigation.
• Develop site map indicating navigation and content relationships from the user perspective.
• Develop schematics, which indicate elements of each page as black and white wire frames
• Develop and deliver client presentations

full description >>

Department:
Marketing Services

Responsibilities:

The media planner is responsible for managing the day-to-day online media activities for multiple accounts including the planning, buying, trafficking and optimizing of media plans. Over time, they establish themselves within the company and with clients as experts in the field of media. Team members in this role are expected to work with the client team (media, account management & clients) to develop strategic recommendations that meet client-marketing objectives.
The Media Planner will help:

Media Planning

• Work with the Media & Account teams to develop strategic channel/media approach that will meet client objectives
• Develop a considered vehicle list (i.e., considered sites, publications, lists, etc.)
• Lead in the development of the recommendation document
• Utilize media research tools and resources to aid in campaign development

Media Buying

• Develop Request for Proposals and field any vendor questions surrounding the RFP
• Evaluate returned RFPs and determine vehicle selections
• Develop the final buy recommendation and buy summary
• Present the recommendation to the client
• Media Implementation and Maintenance
• Assist Trafficker with gathering of creative spec data for creative
• Developing insertion orders and purchase orders
• Oversee Trafficking, QA and monitoring of a campaign
• Invoice reconciliation/Bill-Pay process

Results Analysis

• Provide Measurement with necessary information and document framework to pull results data (e.g., measurement variables, buy summaries, etc.)
• Analyze the data with Measurement
• Assist with the development of all campaign results material highlighting the relevant learning gained and recommendations for future campaigns

Management

• Manage vendor relationships
• Be the day-to-day contact for vendors specific to client business
• Aid in the management of general media department solicitations

full description >>

Department:
Program Management

Responsibilities:

The Account Director (AD) position is the senior client management position in our organization.  ADs are responsible for leading, managing, and leveraging a team of Account Managers and Supervisors to develop revenue and maximize profitability while maintaining high levels of customer satisfaction.  In support of their clients and account teams, the ADs develop key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis.  The AD may cross multiple clients inside an industry vertical.  Account Directors report to the Group Director, who is responsible for leading industry vertical areas of expertise.  In cases where no Group Director is assigned, Account Directors report directly to the Head of Account Services.   

Core duties/responsibilities include:

• Provide strategic and marketing guidance and leadership to client
• Support business development function during initiation of client relationships and then grow client relationships .
• Develop the account structure for new accounts including formation of the support team, development of specific roles and responsibilities within an account, and development of the contractual context for the account (MSA, account financial standard SOPs to ensure profitability, etc.).
• Work with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement products to help achieve client goals.
• Develop online marketing as an increasingly important element in client’s overall marketing mix.
• Develop and interpret analysis to support marketing recommendations
• Develop broad industry expertise while knowing clients’ business and generate new ideas to enhance client performance.
• Build trust, credibility, and client referrals while developing multi-tiered client relationships
• Effectively manage a team of three to five marketing account management professionals
• Build the firm’s culture within account team and through account team’s interaction with service’s groups
• Manage client revenues profitably
• Work with business development team to develop new client sales proposals.
• Balance client demands with participation in broader agency initiatives
• Translate overall company objectives and strategies into action across their respective accounts
• Review relevant Statements of Work for their accounts and developing pricing/discounting recommendations
• Lead delivery of all strategy and planning projects for their clients
• Provide business, financial and market analyses for client projects

full description >>

Department:
Program Management

Responsibilities:
The Account Manager (AM) is responsible for day-to-day management of a single or multiple projects across smaller accounts. Account Managers report to an Account Director (AD) and are accountable for the delivery of quality projects which meet client expectations and are delivered on time and on budget. Working with ADs or Account Supervisors, AMs are expected to be able to take loosely defined project concepts and scope and develop actionable interactive marketing projects. In managing their projects, Account Managers are responsible for on time and on budget delivery, quality control, coordination with delivery resources, development of effective working teams, and day to day management of client expectations. Account Managers may or may not have Account Coordinators reporting to them on projects.

Core duties/responsibilities include:

• Successfully developing project plans by scoping, scheduling, and estimating efforts across projects’ full life cycle
• Writing and delivering statements of work
• Successfully executing project plans by coordinating resource management and planning with multiple internal departments and with multiple third party vendors
• Successfully setting and managing client expectations for projects and programs
• Ensuring timely delivery of quality deliverables
• Serving as the primary day to day execution point of contact for projects
• Establishing, leading, and motivating project delivery teams
• Successfully controlling projects by:
• Recognizing, negotiating, and tracking changes in scope
• Tracking and reporting schedule and budget progress against plans
• Providing regular reports and briefings to the customer
• Working with customers to establish proper governance structures
• Tracking actual hours and effort against a project plan and making appropriate changes to deliver projects and programs on time and on budget
• Maintaining contractual control over all aspects of the project/program

full description >>