Media Planner

Department:

Position reports to:

Responsibilities

The media planner is responsible for managing the day-to-day online media activities for multiple accounts including the planning, buying, trafficking and optimizing of media plans. Over time, they establish themselves within the company and with clients as experts in the field of media. Team members in this role are expected to work with the client team (media, account management & clients) to develop strategic recommendations that meet client-marketing objectives.
The Media Planner will help:

Media Planning

• Work with the Media & Account teams to develop strategic channel/media approach that will meet client objectives
• Develop a considered vehicle list (i.e., considered sites, publications, lists, etc.)
• Lead in the development of the recommendation document
• Utilize media research tools and resources to aid in campaign development

Media Buying

• Develop Request for Proposals and field any vendor questions surrounding the RFP
• Evaluate returned RFPs and determine vehicle selections
• Develop the final buy recommendation and buy summary
• Present the recommendation to the client
• Media Implementation and Maintenance
• Assist Trafficker with gathering of creative spec data for creative
• Developing insertion orders and purchase orders
• Oversee Trafficking, QA and monitoring of a campaign
• Invoice reconciliation/Bill-Pay process

Results Analysis

• Provide Measurement with necessary information and document framework to pull results data (e.g., measurement variables, buy summaries, etc.)
• Analyze the data with Measurement
• Assist with the development of all campaign results material highlighting the relevant learning gained and recommendations for future campaigns

Management

• Manage vendor relationships
• Be the day-to-day contact for vendors specific to client business
• Aid in the management of general media department solicitations

Typical Education

Discipline Specific Skills

• Ability to understand client objectives and how they translate into media strategies
• Knowledge and understanding of tools and resources such as AdRelevance,
  @Plan, etc.
• Understands various targeting options including those available via 3rd Party adserving
• Able to manage day-to-day program execution
• Ability to use third party & fourth Party ad server to traffic media campaigns and pull reports
• Solid understanding of online advertising and direct marketing performance metrics
• Understanding of the strengths/weaknesses of media research tools and how to effectively use them
• Proficient in managing numbers
  

Operational and Soft Skills

• Proven proficiency in computer skills (e.g., Word, Excel, PowerPoint)
• Strong written and oral communication skills
• Negotiation skills
• Time management skills
• Presentation skills
• Strong quality control and attention to details

Star Qualities

• Strong interpersonal skills
• Detail oriented
• Strategic thinker
• Self motivator
• Highly organized
• Problem solver
• Team player
• Contributes to a positive work environment through enthusiasm, dedication and responsiveness

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