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Account Manager
Department:
Program Management
Position reports to:
Account Director
Responsibilities
The Account Manager (AM) is responsible for day-to-day management
of a single or multiple projects across smaller accounts. Account
Managers report to an Account Director (AD) and are accountable for
the delivery of quality projects which meet client expectations and
are delivered on time and on budget. Working with ADs or Account
Supervisors, AMs are expected to be able to take loosely defined
project concepts and scope and develop actionable interactive
marketing projects. In managing their projects, Account Managers
are responsible for on time and on budget delivery, quality
control, coordination with delivery resources, development of
effective working teams, and day to day management of client
expectations. Account Managers may or may not have Account
Coordinators reporting to them on projects.
Core duties/responsibilities include:
- Successfully developing project plans by scoping, scheduling,
and estimating efforts across projects’ full life cycle
- Writing and delivering statements of work
- Successfully executing project plans by coordinating resource
management and planning with multiple internal departments and
with multiple third party vendors
- Successfully setting and managing client expectations for
projects and programs
- Ensuring timely delivery of quality deliverables
- Serving as the primary day to day execution point of contact
for projects
- Establishing, leading, and motivating project delivery
teams
- Successfully controlling projects by:
- Recognizing, negotiating, and tracking changes in scope
- Tracking and reporting schedule and budget progress against
plans
- Providing regular reports and briefings to the customer
- Working with customers to establish proper governance
structures
- Tracking actual hours and effort against a project plan and
making appropriate changes to deliver projects and programs on
time and on budget
- Maintaining contractual control over all aspects of the
project/program
Typical Education
Discipline Specific Skills
- At least 3-5 of years of project/account management
experience including 1-3 years experience within Interactive
Marketing Agency or Consultancy whose core business is selling
& delivering online marketing and direct/database driven
marketing & analytical solutions to clients (ideally
including experience within the e-mail and other online
channels)
- Excellent communication skills (oral and written)
- Strong client management skills, especially as it relates to
setting and managing client expectations
- Project management experience
- Proven team building and leadership skills
- Proven track record delivering multiple interactive marketing
projects simultaneously
- Experience writing statements of work
- Hands on experience with scheduling, estimating, and planning
tools
- Client facing experience
- PMI PMP certification a plus
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