Webinar: Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.
“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”
Our research goal is to determine customer satisfaction for email sign-up, frequency and quality based on these criteria:
- How does the layout impact user experience
- How intuitive is the layout
- What is the nature and quality of the content and offers
- How likely are users to respond
- Does the email engender trust in the user
This webinar will help email marketers, CRM marketers, permission marketers as well as brand managers improve the quality of the efforts, and will be of particular interest to destination and travel marketers. Webinar attendees will receive a copy of the webinar free of charge.
Presenter:
Dr. Philip Rhodes, Managing Director and Director of Research for OTOinsights
When/Where:
Thursday, August 26th at 11 a.m. Eastern Time
Register for Free Using the Form on the Right
