Charlestown, MA – OTOlabs beat out more than 250competitors to win Marketing Sherpa’s 2007 Email Marketing Award for best Best Non-Email Opt-in Messaging. To see creative samples, judges’ notes, and marketing strategy used for this campaign, visit the Email Marketing Awards Winners Gallery at: http://www.marketingsherpa.com/emaw2007/38.html
Nickelodeon developed the LaunchPad communicator to keep their users engaged with the many brands and content available on Nick.com. By using a ThinkDesktop branded desktop application (BDA)Nick.com is able to send rich media messages to their audience without collecting any personally identifiable information at all.
About OTOlabs
OTOlabs is a One to One Interactive company focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
About MarketingSherpa Inc.
MarketingSherpa is a research firm publishing Case Studies,Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa’s newsletters, Guides and Web site every week.
MarketingSherpa also holds three annual real-world Summits:Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October.
Praised by The Economist, Harvard Business School’s WorkingKnowledge Site and Entrepreneur.com, the company is now celebratingits 7th anniversary. For more information, visit http://www.marketingsherpa.comor call (877) 895-1717.
