Boston, MA – One to One Interactive, a leading digital marketing holding company, announced today that it has been appointed digital marketing agency of record for The Make-A-Wish Foundation of America, a non-profit organization that grants the wishes of children with life-threatening medical conditions. This appointment marks the newest pro-bono client addition since One to One rolled out a social responsibility program leveraging corporate resources and employee talents to service clients and organizations that help children in need.
One to One’s responsibilities include providing Make-A-Wish with full-service digital marketing consulting and agency services including interactive marketing strategy development, creative development, online media planning and buying, search engine optimization, Branded Desktop Application (BDA) development,affiliate program development and advanced measurement and analytic support. In addition One to One is currently supporting Make-A-Wish in launching their multi-year, multi-channel Destination Joy campaign.
“We’re delighted to be part of the team providing agency services to The Make-A-Wish Foundation of America,” said Jeremi Karnell, President and co-founder of One to One Interactive. “We feel fortunate to be in a position where we can invest staffing and financial resources to help further Make-A-Wish’s noble cause andassist them in driving financial donations as well as gift giving and wish granting donations. We’re also extremely honored to have been asked to maintain a seat on their National Internet Task Force.”
In the past year One to One has increased its focus on social responsibility and corporate philanthropy and has dedicated itself to working with organizations that help children in need. Not only has the agency aligned itself with a variety of non-profit organizations benefiting children and their families such as The Foundation to Be Named Later, a charity founded by Boston Red Sox General Manager Theo Epstein and his brother Paul Epstein, it has also created a number of opportunities for its employees to volunteer their time and skills to good causes on company time. Furthermore the agency’s CEO Ian Karnell and President Jeremi Karnell have recently been invited to sit on the Board of the New England chapter of Junior Achievement, an organization that seeks to “educate and inspire young people to succeed in a global economy.”
“We can think of no better way to celebrate our tenth anniversary year than by giving back to the community through pro-bono and volunteer work for worthy charitable organizations,especially those that help to make the lives of children better,”said Ian Karnell, CEO and co-founder of One to One Interactive. “Since detailing our social responsibility vision and charter to the staff, we’ve seen increased employee morale and we’re hoping to further amplify corporate loyalty. Our work with Make-A-Wish and other client partners is helping us to empower our staff to make the world a better place each and every day.”
About One to One Interactive
One to One Interactive is a leading innovative marketing services, technology, and media company that aims to deepen the connection between brands and their customers by deploying state-of-the-art and cutting-edge digital marketing techniques. The One to One Interactive holding company includes OTOi which focuseson digital marketing, creative and technology professional services; OTOlabs whose ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment of custom desktop applications; and OTOnetworks focusing on the creation and distribution of niche digital media channels to provide marketers with performance based customer lead and acquisition opportunities. Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
