Boston, MA April 2, 2009 - The Web Marketing Association, has announced the winners for the 2009 Internet Advertising Competition and One to One Interactive has received ten awards. Five awards were garnered by OTOi, a One to One Interactive Company, in acknowledgment for initiatives conducted on behalf of client Comcast, while five additional awards were garnered by OTOlabs, a One to One Interactive Company, in recognition for work with various Fortune 1000 brands.
“We are truly honored to receive ten IAC awards,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as an incredible testament to the amazing work we have been doing for our Fortune 1000 clients over the past few years. It is great to continue to get recognition for the best-in-class quality work our OTOi and OTOlabs divisions do on behalf of all of our clients.”
The Comcast Business Class Spring Promotion Campaign won the both the 2009 “Best Small Business Online” and “Best Small Business Integrated ad” categories, receiving unique distinction for the innovative use of sponsorships employed in raising awareness for the Comcast Business Class brand.
On the sponsorship front, OTOi’s Comcast Pandora Sponsorship won both the 2009 “Best Internet Service Provider Rich media Online ad” and the “Best Entertainment Rich media Online campaign” categories. This particular campaign received acknowledgment for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site, Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by OTOi, more than doubling the normal user interaction rates for typical Pandora online radio stations.
Additionally, the World of Warcraft Machinima Music Video Contest, conducted by OTOi on behalf of Comcast, won the 2009 “Best Internet Service Provider Website” category.
OTOlabs, a One to One Interactive Company, won the 2009 “Best Publishing Interactive application” category for their work with Network World. Helping this traditional publication go digital with a branded desktop application system, OTOlabs was able to save Network World hundreds of thousands of dollars in printing costs, while greatly increasing reader interaction. Click here for the case study.
The OTOlabs George of the Jungle Screenmate Communicator won the “Best Entertainment Interactive application” category, and the Fox Family Guy Star Wars Screenmate Game won the “Outstanding Websites” category.
Lastly, OTOlabs won “Outstanding Interactive application” category with the Papa John’s MyPapa Widget, while the Sacramento Kings 411 Communicator won the “Best Sports Interactive application” category.
All in all, the One to One Interactive family walked away with eight “Best of Category” wins and two “Outstanding” recognitions.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:
- One to One Interactive: http://www.onetooneinteractive.com
- OTOi: http://www.otoi.com
- OTOlabs: http://www.otolabs.com
- OTOnetworks: http://www.otonetworks.com
- Green Student U: http://www.greenstudentu.com
- Student Finance Domain: http://www.studentfinancedomain.com
- Study Abroad Domain: http://www.studyabroaddomain.com
- OTOinsights: http://www.otoinsights.com
- Quantemo: http://www.quantemo.com
Jeremi Karnell
President One to One Interactive & Managing Director OTOinsights
Tags: Awards, Comcast, Fox Family Guy, IAC, IAC Awards, OTOi, OTOlabs, Pandora, Papa John's, Sacramento Kings
