This Wall Street Journal article is significant not so much for it’s insight into the changing face of internet messaging (which boils down to “Kids these days!”) but rather for the acknowledgment that email is losing (lost?) it’s place as the primary communication channel. Now any article that ends with a whinge about why not try just “talking to someone in person” isn’t likely to have much to say about how to manage your place in this new world of communications, but it does do a good job of describing the angst that many people have about a world where Twitter, Facebook and Yammer are where the real conversations are happening. The article also recognizes the increased importance of defining, managing and projecting your identity (but misses the critical role that email has in managing your identity).
Mitchel Ahern
Director of Marketing Communication, One to One Interactive
http://www.onetooneinteractive.com.com
