OTOinsight’s Search Engine Strategies Conference Presentation

Wednesday, December 16th, 2009

Session Overview

Eye Tracking Research Update
Eye-tracking provides valuable information about a Website visitor’s focus of attention. This information is crucial in improving the design of Web pages and products to enhance the visitor’s experience. Effective search engine marketing relies on understanding user interactions with continually evolving search engines. Google’s universal search, which now includes media results, is one such evolution. This panel will discuss a neuromarketing study performed by One to One Interactive which analyzed user behavior through physiological, emotional, and qualitative data. Also covered will be the newest information in eye tracking of SERPs and the latest on heatmaps.

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International 


Jeremi Karnell
President, One to One Interactive
http://www.onetooneinteractive.com


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One Response to “OTOinsight’s Search Engine Strategies Conference Presentation”

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