It was almost a year ago this month when I received an e-mail from fhios’ Dr. Philip Rhodes, Dr. Martin Hicks, and Jeremy Wyatt regarding OTOinsights neuromarketing services, Quantemo. Soon after I was sitting in their offices outside of Regents Park in London providing them an comprehensive overview of the offering. Its hard to explain, but I think we all knew after that initial meeting that our firms were destined to be together.
Today, I am proud to formally announce that they have joined the One to One Interactive family and will become a part of OTOinsights. As Dr. Rhodes takes over as Managing Director of OTOinsights, both firms start their new journey to redefine customer experience research via:
- Socially informed/multi-channel personas
- Semantic customer interfaces
- Atomized content optimization
- Leading edge neuromarketing research techniques
By joining forces, we accelerate growth and innovation by creating an even stronger global presence. The addition of fhios gives OTO a significant presence London, Singapore, and São Paulo. Additionally, OTOinsights will expand beyond neuromarketing research and be able to start to offer fhios’ robust customer experience strategy, research, and design offering. This includes:
- Usability Testing (in-situ and remote)
- Focus Groups (including affinity diagramming and card sorting)
- Online Surveys
- Eye Tracking Analysis
- Telephone Interviews
- In-depth/Paired Interviews
- Hall testing
- Expert Evaluations/Heuristic Reviews
- Accessibility Audits/Reviews
- Ethnographic Investigations/Contextual Inquiry
- Content and Technical Audits
- Best Practice Guides
- Multi-variant Testing
- Online Communities/Panels
- Mystery Visitor/Shopper
- Quantitative Customer Experience Measurement
- Brand Planning
In the next 60-90 days, we plan to start setting up client road shows in the US, UK, Latin America, and Asia. For anyone else that may be interested in discussing this exciting development, please do not hesitate to send me a direct message via Twitter @jkarnell. For more information about the deal, feel free to visit our FAQ Microsite: http://www.onetooneinteractive.com/fhios
To everyone at fhios, WELCOME to One to One!!!!
Jeremi Karnell
President, One to One Interactive
http://www.onetooneinteractive.com
