One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

The Companies of One to One Interactive help build informed and creative customer/constituent strategies on the belief that digital media and its ability to provide targeted, permission based, one-to-one dialogues represent the cornerstone of marketing in the future.

Webinar: Promoting America State by State:
Email Expert Review of Fifty State Tourism Agencies OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.

 

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2011 SXSW PanelPicker - Vote for OTO’s Panels Today!

sxsw_panelpickerYesterday marked the launch of SXSW 2011 PanelPicker interface.   This affords individuals to vote for Panels that will make up the daytime programming at SXSW Interactive, SXSW Music and SXSW Film in Austin TX (March 11-20, 2011).

One to One Interactive has submitted two very exciting panels for SXSW Interactive and would like your support by having you vote for them.  Details for both panels and links for voting are provided below:

 

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Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.

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Phish iPhone app gets it right

This weekend, I had the opportunity to attend a few Phish concerts. For those unfamiliar with the band, their live shows vary in content. So, you can go to multiple shows and not see the same song twice. But that’s not the point of this post. I’m here to mention how Phish leveraged the variety of their live shows and created an iPhone application that will bring in money from their fanatical phan base for years to come.

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Webinar: New Directions in Communications

As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.

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UPA2010 - Embracing Cultural DiversityLast week, I had the pleasure of attending and presenting at the annual conference of the Usability Professional Association (UPA). This year, UPA was held in the beautiful city of Munich, Germany which is full of nice people, amazing food, and delicious beer. In this post, I will attempt to summarize the presentations that I attended.

 

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Mobile Scores with the 2010 World Cup?The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we've discovered so far.

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