One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

The Companies of One to One Interactive help build informed and creative customer/constituent strategies on the belief that digital media and its ability to provide targeted, permission based, one-to-one dialogues represent the cornerstone of marketing in the future.

The Livescribe Pen in Usability Sessions

Livescribe Pulse Pen

I recently acquired a Livescribe Pulse pen and started playing around with it as any good gadget geek will do.  It seemed pretty nifty - I drew a piano, then played it and downloaded applications from their iTunes-esque app store.  At first the…

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Mobile SMS Marketing - Just for College Students?Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?

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One to One Interactive Kicks Off Tahoe Snowcial!Last night was the check in and welcoming party for the 2010 Tahoe Snowcial. A joint venture between One to One Interactive, Heavenly Ski Resort, Harrah's Lake Tahoe, Snowcial is where snowsports, technology and online community meet. It’s the Sundance for the Facebook generation.

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OTOinsight’s Search Engine Strategies Conference PresentationBelow is the presentation that OTOinsights gave at last week's SES conference on a panel titled: "Eye Tracking Research Update":

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Design Lessons from User Generated Content: An Analysis of User Generated Internet Video and Flash Animations

otoinsights_ugc_report

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