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New Augmented-Reality Mapping Technology from Microsoft.Blaise Agüera y Arcas is the architect of Bing Maps at Microsoft, building augmented reality into searchable maps. Below is his demonstration of that technology at TED2010.

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Upcoming Webinar: Customer Experience Among the Top 8 Travel SitesOne to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.


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OTOinsight’s welcomes fhiosIt was almost a year ago this month when I received an e-mail from fhios' Dr. Philip Rhodes, Dr. Martin Hicks, and Jeremy Wyatt regarding OTOinsights neuromarketing services, Quantemo. Soon after I was sitting in their offices outside of Regents Park in London providing them an comprehensive overview of the offering. Its hard to explain, but I think we all knew after that initial meeting that our firms were destined to be together.

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One to One Interactive Acquires fhios
Acquisition Expands OTOinsights Service Offerings in Customer Experience Research

Boston, Mass. and London, UK, February 22, 2010 – One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm recently ranked by Inc. Magazine as one of the fastest growing private companies in America, announced today a definitive agreement to acquire fhios, with operations in the UK, Singapore, and Brazil.

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