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News & Resources

Announcements

May 1, 2009One to One Interactive Ranked as Top Digital Marketing Firm by BtoB Magazine
Apr 30, 2009One to One Interactive’s OTOi Unit Wins ad:tech’s Best B2B Campaign Award
Apr 8, 2009One to One Interactive Wins 10 IAC Awards
Dec 9, 2008OTOinsights Releases t=zero Report on Emotion, Engagement and Internet Video

More Announcements

White Papers

Jul 3, 2009Implications of User Engagement with Search Result Pages
Dec 9, 2008Emotion, Engagement and Internet Video
Nov 24, 200811 Steps to Widget Success
Nov 24, 2008Player Engagement and In-Game Advertising

More White Papers

From Our Blogs

More Management Studio tipsIf you use Management Studio nearly as much as I do, you are probably interested in any little tidbit you can find that will make your use of the tool more tolerable. I thought I would share a few of the things I do when setting up a new environment where the tool will be used.

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When was usability shown the back seat?Web forms are getting worse and worse. Is it because the people creating them are getting lazier? Or do they just not understand usability? Here's a quick summary of my most recent web form frustration.

microsoft1

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Making Management Studio start fasterI have collected a variety of tips and myths about what can make SSMS start up faster.

snail-mouse1

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Measuring emotions: Geneva Emotion Wheel vs. PrEmo

PrEmo Characters

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The Business of TwitterLast week, Marketing Profs published survey results showing that 41% of professionals using Twitter today think it can provide real value to their businesses.

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Measuring Media ROIWhen calculating the ROI of specific media channels and placements, many marketers disregard the multiple touchpoints involved in attaining an actual conversion. There are many ways, however, to evaluate the impact of each of these touchpoints and get to a truer measurement of each media channel's influence in achieving business objectives.

mediaroi1a

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Interactive Channel for Sales Support Materials: 6 Strategies to Cut Costs and Improve MeasurabilityA very informative Marketing Sherpa case study on a B2B sales agent desktop application OTOlabs developed for Oppenheimer Funds.

oppenhimer

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Implications of User Engagement with Search Result PagesWith the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.

otoinsights_serp

...

Read Full Post

More Management Studio tipsIf you use Management Studio nearly as much as I do, you are probably interested in any little tidbit you can find that will make your use of the tool more tolerable. I thought I would share a few of the things I do when setting up a new environment where the tool will be used.

...

Read Full Post

When was usability shown the back seat?Web forms are getting worse and worse. Is it because the people creating them are getting lazier? Or do they just not understand usability? Here's a quick summary of my most recent web form frustration.

microsoft1

...

Read Full Post

Stop Worrying about Your Weaknesses

I’ve been thinking a lot about this article from Harvard Business Publishing on talent management titled Stop Worrying about Your Weaknesses. Here’s a quote:

“We have a report card problem in our companies and it’s costing us a tremendous amount of time, money, potential, and happiness. It’s costing us talent….

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Making Management Studio start fasterI have collected a variety of tips and myths about what can make SSMS start up faster.

snail-mouse1

...

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MySpace: The Demise of a Social Network GiantRemember when MySpace was the social network of choice for everyone from teenagers and college students to musicians and celebrities? It was definitely the best way to get in touch with childhood friends, as well as to hear new music from up and coming bands.

myspace

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Tim Ferris: Tips for Blogging

Tim Ferris is an award-winning author and social media expert who was named one of “Fast Company’s Most Innovative Business People of 2007.” This was largely due to the success of his book titled The 4-Hour Workweek, which basically tells people how to exactly find what they want in work and life.

Ferri…

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Interactive Channel for Sales Support Materials: 6 Strategies to Cut Costs and Improve MeasurabilityA very informative Marketing Sherpa case study on a B2B sales agent desktop application OTOlabs developed for Oppenheimer Funds.

oppenhimer

Read Full Post

Implications of User Engagement with Search Result PagesWith the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.

otoinsights_serp

Read Full Post

Measuring emotions: Geneva Emotion Wheel vs. PrEmo

PrEmo Characters

Read Full Post

Implications of User Engagement with Search Result PagesWith the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.

otoinsights_serp

Read Full Post

The Future of Marketing = Elegant Game DesignFor over the past 5 years I have held on strongly to the view that success in future marketing communications will be given to those who learn the nuances of game design.

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“User-centered” is so passeOne of the catch phrases in the fields of Usability and Human Factors is "user-centered design." Frankly, this has always bothered me a bit. Yes, understanding the user is extremely important and designers who do not consider the user are bound for failure. But the user is not the only stakeholder.

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OTO One to One Interactive

News & Resources

Announcements

White Papers

From Our Blogs

When was usability shown the back seat?Web forms are getting worse and worse. Is it because the people creating them are getting lazier? Or do they just not understand usability? Here's a quick summary of my most recent web form frustration.

Making Management Studio start fasterI have collected a variety of tips and myths about what can make SSMS start up faster.

Measuring emotions: Geneva Emotion Wheel vs. PrEmo

The Business of TwitterLast week, Marketing Profs published survey results showing that 41% of professionals using Twitter today think it can provide real value to their businesses.

Interactive Channel for Sales Support Materials: 6 Strategies to Cut Costs and Improve MeasurabilityA very informative Marketing Sherpa case study on a B2B sales agent desktop application OTOlabs developed for Oppenheimer Funds.

When was usability shown the back seat?Web forms are getting worse and worse. Is it because the people creating them are getting lazier? Or do they just not understand usability? Here's a quick summary of my most recent web form frustration.

Stop Worrying about Your Weaknesses

Making Management Studio start fasterI have collected a variety of tips and myths about what can make SSMS start up faster.

Tim Ferris: Tips for Blogging

Interactive Channel for Sales Support Materials: 6 Strategies to Cut Costs and Improve MeasurabilityA very informative Marketing Sherpa case study on a B2B sales agent desktop application OTOlabs developed for Oppenheimer Funds.

Measuring emotions: Geneva Emotion Wheel vs. PrEmo

The Future of Marketing = Elegant Game DesignFor over the past 5 years I have held on strongly to the view that success in future marketing communications will be given to those who learn the nuances of game design.

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