One to One Interactive Portfolio:
Papa John’s: MyPapa Widget Network
The Papa John’s MyPapa Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company quick service company. Customers can easily order their favorite pizza from any widget or BDA in their branded widget network.
Approach:
The Papa John’s Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company to buy from.
• Uses can easily order their favorite pizza from any widget or BDA in their branded widget network.
• Widget network is authenticated and principally personal-facing
• Displays offer content to the user based on their preferences and geographic location.
• Pizza Ticker: Pizza Factoids scroll across the bottom of the screen
• Grab/Send: Users can send the widget to a friend, or grab the widget and install it on their own page
Results:
The recently released Papa John’s MyPapa widget network has already begun producing solid results. So far nine percent of installations/embed have been used to order a pizza, and this number is increasing.
Featured Projects
Papa John’s: MyPapa Widget Network
The Papa John’s MyPapa Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company quick service company. Customers can easily order their favorite pizza from any widget or BDA in their branded widget network.
GlaxoSmithKline: Veramyst (Prescription Allergy Treatment)
How do you launch an intranasal steroid, into an already crowded allergy category? GSK faced the dual challenges of differentiating this new brand for acquisition and communicating the benefits of the product. Partnering with GSK and offline agencies, OTOi helped the client define the Veramyst brand identify and visual experience ,to create one of GSK’s most unified, cross-media product launches.
Royal Caribbean: CruisingPower VIP CruisePass
RRoyal Caribbean International faced a communications breakdown with the thousands of travel agents who book 80% of the company’s cruises. Conventional fax and email alerts of promotions, itinerary changes and other information were being lost in a storm of messages that the agents receive from fax and email. Royal Caribbean came to OTOlabs, seeking a technology solution that would address these issues, allowing for RCCL agents to gain access to booking engines and the latest content immediately through a branded desktop application.
J.D. Power: Portal Site Design
For forty years, the JDPA report binder had taken on almost iconic significance across the industries served – particularly the U.S. automotive industry, the largest and longest served by JDPA. Many users were accustomed receiving data in hard copy (binder) format; it was essential to the success of the project that they do not perceive online delivery as a reduction in content or value.
Fox: Family Guy “Save the Couch!” Screenmate Game
Twentieth Century Fox Home Entertainment released a Family Guy Star Wars DVD collection and wanted to keep the brand front of mind so that users would purchase the DVD when it was available. OTOlabs worked with Fox to develop an entertaining ScreenMate game.
Comcast: Search Engine Marketing (SEM) Initiatives
Search Engine Marketing (SEM) has been a proven part of the marketing mix for Comcast for quite some time. The Comcast SEM campaign functions at all levels of the customer experience including Brand Awareness, Research/Consideration, Purchase Intent, Acquisition and Retention. The SEM campaign is a stand out performer that is part of an integrated online marketing effort and is a complement to an offline campaign consisting of broadcast TV, radio, print, out of home and direct response. Comcast looks to paid search to drive qualified traffic to Comcast.com and convert this traffic into orders.