Very interesting post from Mashable today, reporting this research from Flurry. Shows that the most frequently used applications on Smartphones are Social Networking applications, while people spend the most time on news applications.
It is not necessarily new news, because from an intuitive standpoint we are all aware of the intesection between mobile and social. What is interesting is seeing from a quantitative standpoint how important social applications are for smartphone users. There is also an important implication for social marketers: assessing what if any are the mobile implication for any social program becomes an essential step in program design.
Dino Cattaneo
SVP Account Services, Group Director, OTOi
http://www.otoi.com
Tags: Add new tag, Android, iPhone, smart phone, Social Media
