Designing Dialogues
As one of the first next generation digital marketing agencies, OTOi builds informed and creative customer strategies on the belief that digital media and its ability to provide targeted, permission based, one-to-one dialogues represent the cornerstone of marketing in the future.
OTOi fuses analytical strategies, skills, and processes based on thorough audience segment knowledge with cutting edge digital creative and marketing techniques.
“Top 20 Hottest Digital Agencies Worldwide” – 
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
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Social Media ExperiencesA good social media campaign is has two components. You need a strong KPI based strategy that balances business goals, customer service needs and advertising/marketing objectives in an organized and quantifiable way. There’s also the intangible component that drives the emotional way in which we all interact through social media.
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As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.
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Mobile Scores with the 2010 World Cup?The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we've discovered so far.
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When Will Mobile Micropayments be an Everyday Reality?Back in 2003, MobileLime, a local start up, enabled me to use my phone as a debit card, and rewarded me with mobile coupons from local vendors. I could walk to my video store in Brookline, MA without my wallet, and pay for my videos with my old Samsung flip phone.
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Building Social Objects into ObjectsJust found this cool new cycling product. Basically it's a hybrid electric motor for your bike that is fully contained in your rear wheel and controlled by your phone. It generates energy when you hit the brakes and gives it back when you step on the pedals. For those of us who are cycling enthusiasts that's cool enough on it's own, but this product has more.
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