Designing Dialogues
As one of the first next generation digital marketing agencies, OTOi builds informed and creative customer strategies on the belief that digital media and its ability to provide targeted, permission based, one-to-one dialogues represent the cornerstone of marketing in the future.
OTOi fuses analytical strategies, skills, and processes based on thorough audience segment knowledge with cutting edge digital creative and marketing techniques.
“Top 20 Hottest Digital Agencies Worldwide” – 
Webinar: Promoting America State by State:
Email Expert Review of Fifty State Tourism Agencies
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.
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Yesterday marked the launch of SXSW 2011 PanelPicker interface. This affords individuals to vote for Panels that will make up the daytime programming at SXSW Interactive, SXSW Music and SXSW Film in Austin TX (March 11-20, 2011).
One to One Interactive has submitted two very exciting panels for SXSW Interactive and would like your support by having you vote for them. Details for both panels and links for voting are provided below:
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Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
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Social Media ExperiencesA good social media campaign is has two components. You need a strong KPI based strategy that balances business goals, customer service needs and advertising/marketing objectives in an organized and quantifiable way. There’s also the intangible component that drives the emotional way in which we all interact through social media.
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As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.
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Mobile Scores with the 2010 World Cup?The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we've discovered so far.
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