The Business of TwitterLast week, Marketing Profs published survey results showing that 41% of professionals using Twitter today think it can provide real value to their businesses.
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Designing Dialogues
As one of the first next generation digital marketing agencies, OTOi builds informed and creative customer strategies on the belief that digital media and its ability to provide targeted, permission based, one-to-one dialogues represent the cornerstone of marketing in the future.
OTOi fuses analytical strategies, skills, and processes based on thorough audience segment knowledge with cutting edge digital creative and marketing techniques.
“Top 20 Hottest Digital Agencies Worldwide” – 
Measuring Media ROIWhen calculating the ROI of specific media channels and placements, many marketers disregard the multiple touchpoints involved in attaining an actual conversion. There are many ways, however, to evaluate the impact of each of these touchpoints and get to a truer measurement of each media channel's influence in achieving business objectives.
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Interactive Channel for Sales Support Materials: 6 Strategies to Cut Costs and Improve MeasurabilityA very informative Marketing Sherpa case study on a B2B sales agent desktop application OTOlabs developed for Oppenheimer Funds.
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Implications of User Engagement with Search Result PagesWith the onset of Universal Search, this latest white paper from OTOinsights sought to measure the user impact of a new generation of search engine result pages that included multimedia elements such as images and videos. Specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in Paid and Natural Search.
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Microsoft Announces BingToday Microsoft announced the launch of Bing, the new name for its search engine. The engine is being rolled out starting today with the goal of being fully deployed on June 3rd.
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The New CMS Business CaseFinally after 15 years, the Business Case for the CMS investment is real, and not some mythological concept. Not only are operational efficiencies possible (and very likely for most organizations), but most importantly, the CMS can be a driver for online revenue for the organization. This can be accomplished through a more dynamic and personalized user experience, quality/optimized content, more timely & relevant content for customers, and enabling customers to actively participate in the online conversation through Web 2.0 and community functionality.
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