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Fleet Bank: HomeLink Online Banking

FleetBoston Financial approached One to One Interactive to help them drive greater demand from new and current customers to their online banking application, Homelink. Their research indicated that customers who took the time to register for and use online banking were less likely to attrite, had a more favorable impression of Fleet, were more likely to use online banking for transaction based services, and tended to fall into their premier segments (those with higher annual income, multiple checking/savings/investment accounts, and larger balances).

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GlaxoSmithKline: Veramyst (Prescription Allergy Treatment)

How do you launch an intranasal steroid, into an already crowded allergy category? GSK faced the dual challenges of differentiating this new brand for acquisition and communicating the benefits of the product. Partnering with GSK and offline agencies, OTOi helped the client define the Veramyst brand identify and visual experience ,to create one of GSK’s most unified, cross-media product launches.

 
 
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J.D. Power: Portal Site Design

For forty years, the JDPA report binder had taken on almost iconic significance across the industries served – particularly the U.S. automotive industry, the largest and longest served by JDPA.   Many users were accustomed receiving data in hard copy (binder) format; it was essential to the success of the project that they do not perceive online delivery as a reduction in content or value.

 
 
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Comcast: Search Engine Marketing (SEM) Initiatives

Search Engine Marketing (SEM) has been a proven part of the marketing mix for Comcast for quite some time. The Comcast SEM campaign functions at all levels of the customer experience including Brand Awareness, Research/Consideration, Purchase Intent, Acquisition and Retention. The SEM campaign is a stand out performer that is part of an integrated online marketing effort and is a complement to an offline campaign consisting of broadcast TV, radio, print, out of home and direct response. Comcast looks to paid search to drive qualified traffic to Comcast.com and convert this traffic into orders.

 

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