Services
Strategic Consulting
Three trends in marketing and advertising are converging to forever change the landscape of professional marketing services firms. The maturing of addressable media, the decline in the traditional notion of brand and branding strategies, and the rise in marketing accountability are collectively forcing marketers and the agencies (that support them) to rethink traditional, creative led, one size fits all marketing strategies.
OTOi's Strategic Consulting group operates in specific industry verticals and deploys analytical strategies, skills, and processes based on thorough audience segment knowledge. We practice an applied science approach with statistical insights and cross channel measurement.
Creative Services
In a world where consumer generated media, mash-ups, social networks, blogs, tweets, and widgets make it easy for consumers to manipulate the way in which brands are received and perceived, now more than ever organizations need to rely on their creative partners to help them design effective experiences that enable one-to-one dialogues and positive consumer engagement.
OTOi’s Creative Services group has over 12 years of experience in delivering inspired, award-winning digital applications for One to One Interactive’s Fortune 1000 clients.
Marketing Services
Marketing is morphing. There are indications everywhere. The marketer is working under new imperatives to use new digital technologies to measure, analyze performance and demonstrate ROI. The :30 TV commercial, even if it is not Tivo’ed out of programming, has lost much of its power to sell. Indeed, “control” has moved from the advertiser to the consumer and the media conventions of “reach” and “frequency” will never again enjoy the prominence they once did. Increasingly large portions of marketing budgets are migrating away from traditional media channels.
OTOi's Marketing Services group provides a full suite of digital marketing service spanning CRM, E-Mail Marketing, SEO/SEM, Social Media, Online Media, and Measurement & Analytics.
Technology Services
With the proliferation of interconnected and interactive web-delivered content via platforms and applications that facilitate communication, secure information sharing, interoperability, and collaboration via a multitude of digital channels, the technical implications for today's digital marketer are varied and complex.
OTOi Technical Services group brings the next generation of expertise in developing and solving the complex business and technical problems faced by today's organizations managing an evolving ecosystem of digital content.