Site Evaluation
A thorough examination of your current online presence, as well as that of your competitors, will provide a starting point for the overall project.
- Heuristic Reviews – an evaluation of brand presentation, usability, content, and functionality
- Competitive Landscape Analysis – defines which of your competitors represents best-in-class for your industry
- Enhancement Recommendations – the creation of a set of redesign requirements
User Understanding
In order to create a meaningful experience, you must have a clear understanding of your various users’ goals.
- Segmentation Analysis – defines and prioritizes users groups
- Personas Development – detailed user profiles based on primary research
- Use Case Scenarios – map desired paths of engagement for each user group or persona
Usability Testing
We believe users are the best judges of how effectively a design satisfies their online requirements. OTOi employs proven usability testing techniques as well as next generation technologies to provide real-world data.
- Test Planning and Objective Definition – test plans are designed based on user needs, user segment, and business requirements
- Usage Scenarios – testing configurations can include tasks and scenarios to test all aspects of the prototype
- Prototype Development – a clickable prototype of the site wireframe is created to allow users to navigate through task completions
- Execution, Facilitation, and Findings – a complete findings report is compiled at the conclusion of testing
- Enhancement Recommendations – a set of executable recommendations is offered for implementation
Information Architecture
The logical organization of information on a site is key to creating a positive experience for users. Ideally, the IA’s involvement begins early in the project during discovery. Deliverables and work products include:
- High-level architecture – general categorization of site content
- Detailed architecture – complete site map includes all site content
- Wire frames – page level, indicates content and emphasis
- Build kit development – a complete guide to all elements of the site for developers
- Discovery workshop documentation to understand business goals, marketing plans
- Target audience research
- Competitive research
- Audit of data collection, storage, access and use practices
- Analysis of prior campaign results and tactics
- Development of media strategy and high-level recommendations