Marketing Services
Marketing is morphing. There are indications everywhere. The marketer is working under new imperatives to use new digital technologies to measure, analyze performance and demonstrate ROI. The :30 TV commercial, even if it is not Tivo’ed out of programming, has lost much of its power to sell. Indeed, “control” has moved from the advertiser to the consumer and the media conventions of “reach” and “frequency” will never again enjoy the prominence they once did. Increasingly large portions of marketing budgets are migrating away from traditional media channels.
OTOi's Marketing Services group provides a full suite of digital marketing service spanning CRM, E-Mail Marketing, SEO/SEM, Social Media, Online Media, and Measurement & Analytics.
Customer Relationship Management
An effective Customer Relationship Management (CRM) strategy begins at the first customer touch point and spans the full breadth interactions a brand has with that customer (throughout the full length of the purchasing lifecycle).
Email Marketing
Email offers the opportunities to communicate quickly and efficiently with customers and prospects; improve products and services through faster direct customer feedback; sell products and services quickly; and optimize communications in near-real time.
Search Marketing
Search engines are a great way to find new customers. With over 100 million searches conducted each day, there is unlimited opportunity to intersect with potential customers at the exact moment in time they are seeking your products, services or content.
Social Media
Social media has changed the way people interact with brands. Your potential customers look to the opinions and experiences of friends, acquaintances and even strangers before making a purchase decision. As a result, consumers have more influence than ever before on a company’s success. OTOi will work with you to determine the right way to leverage social media to meet your business and marketing goals whether you want to drive revenue, learn about your customers, reduce support costs, create a buzz or gain insight to develop new products.
Online Media
The practice of branding is undergoing seismic transformation. While the value of a brand’s essence has historically been thought of in the vague terms of a “promise with the consumer,” the value of a brand is now more often measured by the strength of the relationship between a company and its constituencies. These relationships require timely, meaningful and personalized dialogs which grow more and more complex with increasing media fragmentation.
Measurement & Analytics
More and more, marketers have to justify their work in real numbers. That's why our approach at One to One works so well for clients. Not only do we help our clients reach their customers, but we also deliver numbers that back up our work. In fact, the firm’s fanatical attention to quantifying and optimizing the programs we manage for our clients sits right at the core of our value proposition. OTOi’s Measurement Services’ main objectives are to reduce risk, discover opportunities, and improve overall business results