Depending on the client’s business goals, the OTOi team looks at areas such as lead generation, acquisition, conversion, return visits, visitor engagement and more. If appropriate, OTOi can also incorporate a testing plan, utilizing A/B or multivariate testing to make ongoing improvements to site design and campaign performance.
All data collected is then analyzed to provide insights and recommendations to guide future site and product development, optimize marketing campaigns, and identify benchmarks for measuring success on an ongoing basis.