OTOi’s Social Media services encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services. Activities include:
Strategic Research
- Identify who’s speaking about your product or service
- Where are consumers seeking information?
- Do consumers speak highly of your product/service?
- Is sentiment positive or negative?
- Identify which discussion boards, online communities, blogs, social networks, portals, and other relavant sites are sought out by consumers to research your product/service.
- Analysis of current web assets and their ability to evolve beyond current state to a Web 2.0 compliant platform
- Analysis of current opt-in and electronic messaging approaches
- Identification of bloggers, community moderators, and vocal customers
- Identify and Flag key Issues
Social Media Program Prioritization and Execution.
- Evangelism Program
- Developing tools to make telling a friend easier
- Creating forums and feedback tools
- Working with social networks
- Creating blogs, Podcasts, RSS feeds and other tools to share information
- Participating openly on online blogs and discussions
- Buzz Creation Program
- Community Development Program
- Advocacy Outreach and Engagement Program
- Co-creation and Information Sharing Program
Social Media Program Measurement
- Tracking Selected Social Media programs
- Online conversations by supporters, detractors, and neutrals
- Forward to a Friend tracking
- Quantitative/Qualitative Buzz Agent feedback