Strategic Consulting
Three trends in marketing and advertising are converging to forever change the landscape of professional marketing services firms. The maturing of addressable media, the decline in the traditional notion of brand and branding strategies, and the rise in marketing accountability are collectively forcing marketers and the agencies (that support them) to rethink traditional, creative led, one size fits all marketing strategies.
OTOi's Strategic Consulting group operates in specific industry verticals and deploys analytical strategies, skills, and processes based on thorough audience segment knowledge. We practice an applied science approach with statistical insights and cross channel measurement.
eMarketing Optimization™ (eMO™)
OTOi leverages a proprietary strategic planning process called eMarketing Optimization™ (eMO™) to develop high-impact interactive marketing programs for our clients. The process, which drives high and continuously improving response rates to marketing programs, has been proven and refined.