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Content Management

At OTOi, Web Content Management (WCM) is not considered just a technology – WCM paves the path to a solution for any number of marketing business problems.  WCM incorporates the client’s Vision, User Experience, and Technology into a holistic approach that strives to meet the complex needs of both internal and external customers. This is not a linear process, but one of continual improvement and optimization that produces leads, generates revenues, and improves efficiencies and ROI for the client over a period of time.

Solutions That Give You Control

For over 10 years, OTOi has provided expertise and industry best practices to help clients strategize, develop, and solve the complex business and technical problems faced in the management of website content.  Our Content Management Practice brings to bear the full services of the agency to develop an integrated approach for our WCM clients, with services including Marketing Strategy, Information Architecture, User-centric Design, Search Engine Optimization, Measurement, and Technology.

CMS Diagram 1

We have extensive experience and proven success with engaging clients in WCM projects across multiple verticals, including Financial Services, Telecommunications, Technology, Media, and Life Sciences.  Our CMS vendor partnerships have provided our clients with robust and scalable solutions to address both business and technical challenges, – particularly in the complex regulatory environment organizations face today.

 

CMS Diagram 2

Content Management Services:

  • Current-state Technical Analysis and Requirements Definition
  • Vendor Identification, Evaluation, and Selection
  • CMS Design and Technical Architecture
  • System Installation, Configuration, and Roll-out
  • Deployment Support – including Software as a Service (SaaS) and hosted solutions
  • Training and Post-implementation Support
 

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