With the onset of Web 3.0 and semantic computing, the default web paradigm of accessing the net via a PC and browser is giving way to a diverse online ecosystem. This trend is creating an increasingly sophisticated and complex environment of interaction points between brands and their customers. OTOinsights is redefining customer experience research by rooting it in:
• Socially informed/multi-channel personas
• Semantic customer interfaces
• Atomized content optimization
• Leading edge neuromarketing research techniques
OTOinsights is a leading international research company, that provides customer experience research and design services to provide its clients with the insight to understand customers needs, goals, habits and satisfaction levels when they engage with them and their competitors. OTOinsights has evolved a number of different strategies and research services to measure, validate, benchmark, compare and explore the customer experience to ensure that its clients have the best insight into their customer needs and behaviors across any touch point.
…
This weekend, I had the opportunity to attend a few Phish concerts. For those unfamiliar with the band, their live shows vary in content. So, you can go to multiple shows and not see the same song twice. But that’s not the point of this post. I’m here to mention how Phish leveraged the variety of their live shows and created an iPhone application that will bring in money from their fanatical phan base for years to come.
…
As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.
…
…
…
…
