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Amplifying Engagement

With the onset of Web 3.0 and semantic computing, the default web paradigm of accessing the net via a PC and browser is giving way to a diverse online ecosystem. This trend is creating an increasingly sophisticated and complex environment of interaction points between brands and their customers.  OTOinsights is redefining customer experience research by rooting it in:
    •    Socially informed/multi-channel personas
    •    Semantic customer interfaces
    •    Atomized content optimization
    •    Leading edge neuromarketing research techniques

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Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.

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Phish iPhone app gets it right

This weekend, I had the opportunity to attend a few Phish concerts. For those unfamiliar with the band, their live shows vary in content. So, you can go to multiple shows and not see the same song twice. But that’s not the point of this post. I’m here to mention how Phish leveraged the variety of their live shows and created an iPhone application that will bring in money from their fanatical phan base for years to come.

Webinar: New Directions in Communications

As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.

UPA2010 - Embracing Cultural DiversityLast week, I had the pleasure of attending and presenting at the annual conference of the Usability Professional Association (UPA). This year, UPA was held in the beautiful city of Munich, Germany which is full of nice people, amazing food, and delicious beer. In this post, I will attempt to summarize the presentations that I attended.

 

Free OTOinsights Webinar: The UX of Mobile Apps and WidgetsThursday 15th. 11am EST and 2pm EST. Key topics include details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’ and explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again. Sign up now!

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One to One Health Announces April 8th Neuromarketing WebinarBoston Mass., April 5, 2010 - One to One Health and OTOinsights, divisions of One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm, are presenting as a webinar the results of a first-of-its-kind pharma neuromarketing study, which moves user effectiveness research beyond the focus group and the inevitable cognitive bias that results.

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