Quantemo
Consumers are rapidly taking control of media and placing greater demand on marketers to engage with them in one to one marketing dialogues. Now more than ever it is imperative for brands to optimize every interaction with customers in a way that establishes positive emotional responses.
Quantifying Engagement
Using a highly innovative and proprietary process, Quantemo evaluates the user engagement associated with digital media, and recommends strategies for improvement to meet audience needs and increase engagement. Quantemo’s analysis and recommendations are driven by OTOinsights’s ten years of expertise in digital marketing methodologies and approaches.
What is Quantemo?
Quantemo is OTOinsights's NeuroMarketing Research Lab that offers a scientific approach to measuring a target audience’s emotional reactions to digital media (web sites, online advertising, streaming video, virtual worlds, etc.).
Why Use Quantemo?
A study on the emotional reactions to your company’s digital media assets can reveal enormous amounts of information on the mental effort required to consume the information that you are trying to communicate and the emotional responses, positive or negative, to the specific asset’s layout, functionality, imagery, color, and so on.