Quantifying Engagement
Using a highly innovative and proprietary process, Quantemo evaluates the user engagement associated with digital media, and recommends strategies for improvement to meet audience needs and increase engagement. Quantemo’s analysis and recommendations are driven by OTOinsights’s ten years of expertise in digital marketing methodologies and approaches.
Prompting the desired emotional reaction is core to connecting with prospects and providing the interaction that naturally leads to positive experience, customer conversion, and client retention. Quantemo measures this emotional connection in users and identifies the core cause(s) of both positive and negative engagement; based on an advanced algorithm ,which takes into account a number of physiological measures, Quantemo is able to quantify the emotional connection and mental efforts exerted by users as they interact with digital media.
By taking these measures, the Quantemo research team is able to determine issues that obstruct a seamless and satisfying user experience. In doing so, Quantemo works to not only identify such obstructions, but to also make meaningful suggestions on the best approach for a particular situation, based on the collective knowledge of thousands of hours of studies conducted on behalf of dozens of Fortune 1000 clients