OTOinsights //
Research Studies
Research Studies
OTOinsight’s secondary research offers timely critical analysis and insights regarding emerging digital platforms. Focus is paid to Virtual Worlds, Online Games, Social Networks, Amateur Multimedia, Mobile Applications, Digital Video, and Search Engines.
Reports:
| Title | Description | Date |
|---|---|---|
| Design Lessons from User Generated Content: An Analysis of User Generated Internet Video and Flash Animations by Jeffrey Bardzell, ph.d., Shaowen Bardzell, ph.d., Tyler Pace | In this report, we present an analysis of successful user generated content from popular Internet video and Flash animation portals. | 12/09 |
| Social Media for Marketing: An Analysis of Digg.com Engagement and User Behavior by Jeffrey Bardzell, ph.d., Shaowen Bardzell, ph.d., Tyler Pace | This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general. | 7/09 |
| Implications of User Engagement with Search Result Pages by Jeremi Karnell, Dan Berlin, Greg Slama | This study compared user engagement with Universal search results vs. traditional text-only results by recording the users’ eye tracking, physiological & emotional reactions, and click tracking behavior. | 5/09 |
| Emotion, Engagement and Internet Video by Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace | Analyzing the results from the various Quantemo™ data sources, we present a series of three insights concerning how users locate, respond to, and engage with Internet video. | 12/08 |
| Player Engagement and In-Game Advertising by Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace | In this report, we present a series of five insights for the design and dissemination of future in-game advertising. | 10/08 |
| Serious Games for Marketing by Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace | Based on our findings, we offer five insights for the design of future branding and marketing oriented builds in virtual worlds, such as SecondLife. | 05/08 |