The Papa John’s MyPapa Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company quick service company. Customers can easily order their favorite pizza from any widget or BDA in their branded widget network.
Objectives:
The Papa John’s MyPapa Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company quick service company. Customers can easily order their favorite pizza from any widget or BDA in their branded widget network.
Approach:
The Papa John’s Communicator is a set of applications and widgets designed to ease the ordering process and to enhance Papa John’s image as a fun, excited company to buy from.
• Uses can easily order their favorite pizza from any widget or BDA in their branded widget network.
• Widget network is authenticated and principally personal-facing
• Displays offer content to the user based on their preferences and geographic location.
• Pizza Ticker: Pizza Factoids scroll across the bottom of the screen
• Grab/Send: Users can send the widget to a friend, or grab the widget and install it on their own page
Results:
The recently released Papa John’s MyPapa widget network has already begun producing solid results. So far nine percent of installations/embed have been used to order a pizza, and this number is increasing.
