Now, more than ever, brands need to engage with their customers, agents and constituents wherever they live in their digital lives. This implies that while email is still essential, those brands who are able to seamlessly extend their reach from email to emerging mediums such as branded desktop applications and widget networks, will be able to build even stronger relationships with their most avid customers.
OTOlabs has recognized this need for an all-encompassing messaging solution and has built the first ever integrated relationship marketing and messaging platform which empowers brands to connect with their customers through email, branded desktop applications and widgets. The OTOlabs Messaging Platform addresses the three core principals of strong one-to-one customer relationships:
Permission is a privilege. It acknowledges the power of the consumer to ignore marketing, while recognizing that brands have to earn customer attention and trust.
Relevancy is key to maintaining and deepening one-to-one relationships by delivering meaningful value to each individual audience member.
Proximity increases value; the closer you get to your customers’ digital lives, the deeper the relationship will be.
About One to One Interactive
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies.
By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.