Catalyzing Relationships
OTOlabs provides marketers with an Integrated Content Delivery and Messaging Platform that reaches a broad set of digital touch points including email, mobile, social, widget and desktop applications.
Supported by our dedicated team of permission marketing specialists, the MessageMaker platform is a single source relationship marketing and enterprise messaging solution.
By unifying messaging, content delivery and measurement, marketers can direct the best message and most relevant content to a customer’s preferred digital platforms.
Read More
ASPCA ScreenMate UnveiledDesktop Application Offers New Way for Supporters to Engage -
The ASPCA® (The American Society for the Prevention of Cruelty of Animals®)
today launched ASPCA ScreenMate, a new desktop application that allows supporters to stay even more connected to the animal welfare cause.
…
Read Full Entry
No Comments
Lazy loading, eager loading, and synchronizationLazy loading makes an application's initial rendering seem snappy; eager loading makes subsequent operations smoother. Both approaches still leave a potential hole: when the underlying data has changed after it has been loaded on the client. What factors into your user interface design decisions?

…
Read Full Entry
No Comments
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.

…
Read Full Entry
No Comments
A technological advancement I’d love to seeEvery once in a while I would love to e-mail my car. Before you think I'm living in a Jetsons world, please listen to my practical reasons for doing so...
…
Read Full Entry
No Comments
iPhone 4 : Initial impressionsI am a day behind the real lucky folks, but I did stand in line for my reserved iPhone this morning. I've shared some screen shots and my immediate thoughts on the new device.
…
Read Full Entry
Read Comments(4)
As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.
…
Read Full Entry
Read Comments(1)