ionMX tracking and reporting will help determine messaging ROI
ionMX reports are designed to provide all the detail needed to quickly and efficiently refine and improve any email marketing strategy. “Domain Analysis” reporting provides visibility into opens, bounces, clicks, opt-outs, etc by targeted domain – a key component of any robust email marketing campaign. Powerful analytics tools such as A/B split testing, advanced filtering and segmentation enable marketers to instantly test and analyze the new email marketing techniques.
The ionMX Analytics Dashboard delivers the superior business intelligence needed to manage customer relationships, while providing simple, easy data export functionality; data can be exported to proprietary management systems, business intelligence tools or CRM systems to analyze results across channels within your enterprise.
Additional Features:
• Dashboard reports illustrate Targeted, Bounced, Delivered, Open, Click, and Opt-out, broken down by domain. Export to CSV format.
• Real time delivery status dashboard reports
• Automatically tracked links, and renaming of tracked links for more intuitive reporting
• Mailing Comparison Report metrics include: Campaign Name. Mailing Name, Start Date, Targeted, Delivered, Efficiency, Opens: Total, Opens: Unique, Clicks: Total, Clicks: Unique Contact, Clicks: Unique Contact + Link Combinations, Click to Open Rate, Bounces, Opt-outs, Disaffection Index
• Detailed bounce analysis – the reporting dashboard shows bounce reasons and categorizations
• Bounce reasons, such as “Mailbox unknown,” will give an indication of the recency of your list
• Bounce categories, such as SPAM, will give an indication of message deliverability