ROI Conversion Reporting can analyze email conversion results beyond the clickthrough
The ionMX ROI tracker enables marketers to track email conversions down to the last mile of the conversion funnel, measuring offer effectiveness, call-to-action conversion rates and any other campaign success metrics. All of the data is pulled into one dashboard, providing marketers with a powerful and detailed view of each campaign.
Additional Features Include:
• Conversion tracking with analytics tagging (Omniture, WebSideStory, WebTrends, ionMX tags, etc)
• Additional conversion tracking using simple JavaScript page tags or webservice calls from web codes.