Split testing can optimize messaging to achieve better results
Split-testing enables email marketers to test multiple variables such as email subjects, body content, creatives, and calls-to-action, etc on multiple segments of a mailing list. Quickly testing various elements, and combinations thereof, enables marketers to determine which combinations drive more desirable user action. All of this helps marketers get to the end goal of perfecting greatly increasing email campaign performance and conversion rates.
Specific Features Include:
• Link auto-tracking (by default)
• Individual link naming, using parameters in the link URL
• Clean link creation without the need to edit each link individually
Split Test Report Metrics Include:
• Disaffection Indexing, Opt-Outs
• Treatment
• Start Date
• Targeted, Delivered, Efficiency
• Opens: total, unique, bounces
• Clicks: total, unique contact, link combinations, click-to-open rate