Branded desktop applications (BDAs) are the most powerful and versatile form of personal widget communication. ThinkDesktop is our development environment which enables the OTOlabs development team to rapidly build full featured BDAs quickly and for a modest budget.
Now, more than ever, marketers feel the imperative to engage their customers, agents and constituents wherever they live in their digital lives. While email, social media and mobile applications are all crucial components of a successful relationship marketing and messaging strategy, an often overlooked messaging channel is the desktop application environment; providing a rich medium for engaging customer interactions, the desktop environment represents the most persistent medium that all users interact with on a daily basis.
With this in mind, OTOlabs has built ThinkDesktop; a branded desktop application (BDA) solution that enables brands and marketers to create fully customized applications that run on a user’s desktop. BDAs deliver rich media, animations, updating information channels, community, and utility-oriented features that keep users engaged in an long-term direct relationship with a brand. A well-designed DBA provides the user with content that user is interested in, useful features and is both entertaining and informative. In turn, the marketer is given the highest level of permission and trust, to message the user in a relevant and meaningful way. Since it is much less expensive to nurture and maintain customer relationships rather than trying to build new ones from scratch, the BDA environment is one of the most cost-effective ways to strengthen, maintain and leverage existing customer relationships to drive business success. With users spending over 58 million hours viewing ThinkDesktop applications last year, more and more brands are deriving value from fostering such long-term customer relationships.
ThinkDesktop’s integrated BDA support services enable content management and delivery, database services, data collection, reporting capabilities and content distribution and deployment tools.
ThinkDesktop Features: