Desktop applications can display nearly any kind of content to the user, which can be personalized for greater relevancy and with higher levels of interaction than websites or email
The ability of branded desktop applications (BDAs) to push messaging and content directly to the user on their computer desktop makes these applications one of the most direct ways for an organization maintain their relationships with employees, agents and customers. Additionally, for B2B and Enterprise 2.0 clients, it provides an effective channel to deliver timely documents and synchronize their global staff with the push of a button.
• Messaging driven from ongoing email or CMS programs
• RSS and XML feeds displayed in branded environment
• Content downloading guarantees timely content delivery