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OTOinsights // MessageMaker // Data Integration

Data Integration

Develop a Two-way Information Flow

With a robust web-services API, MessageMaker integrates with existing CRM, content management, data mining and proprietary systems; empowering marketers to quickly and easily build sophisticated messaging campaigns.

We offer multiple options for the import and export of data, all of which scale to the size of any customer list. Each MessageMaker client has a unique and separate database, which means that marketers have complete flexibility to manage complex datasets with speed, accuracy and security.

Data Imports/Exports:

  • OnDemand Contact Update (OCU): For real-time or scheduled imports of large data sets with secure FTP access and built in list hygiene
  • Live Contact Update (LCU): Immediately update contacts to ensure the most relevant communications
  • OnDemand Performance Analysis (OPA): For scheduled, automated extracts as an alternative to dashboard reports with secure FTP access
  • Live Contact Analysis (LCA): Next Best Activity decisions made in real time on shopping sites — provide data for personalized web page
 

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