Services
Strategy
Crafting a Smart Approach to Relationship Marketing & Messaging
With so many messaging options available, from email, to widgets, BDAs, mobile and others, it can be daunting to figure out which options are best for your organization, and how specific best practices can be applied to your programs.
At OTOlabs we have many years of experience consulting with clients on email, widgets, desktop applications and other messaging channels. We’ve deployed hundreds of permission marketing programs and campaigns for Fortune 1000 and other major brands. We will work with your organization to analyze what you’re doing now, what you may want to do next, and what the long-term outlook is likely to be.
Widget and BDA Development
Widget and Branded Desktop Application Development Since 1998
OTOlabs has been developing branded desktop applications (BDAs) and widgets since 1998. Let our team of strategists, designers, animators, data integrators and programmers develop a BDA that meets your organizations specific needs.
Our own proprietary MessageMaker Desktop development environment enables us to build complex applications in a short time period and for a modest budget.
Email Program Management
Email Program Management Since 1998
OTOlabs’ email program management team has been managing the strategic, creative, implementation, testing and reporting on email since 1998.
Creative Services
Creative Services for Email, Widgets, Branded Desktop Applications, Mobile and other Web 2.0 Implementation
OTOlabs works flexibly with agencies, brands and marketers. Our creative team can fully develop the look and feel for email, widgets, branded desktop applications (BDAs) and other Web 2.0 implementations. We frequently work off of existing websites and other marketing materials to develop graphics which blend harmoniously with the other brand marketing efforts.
OTOlabs creative teams also work consultatively with agency and client in-house creative groups to develop wireframes and to apply the appropriate graphic best practices to the final designs.
Data Integration
Data Integration for Email, Widgets, Branded Desktop Applications, Mobile and other Web 2.0 Implementations
While effective as standalone products, OTOlabs’ MessageMaker solutions provide even greater value when they are an integrated component of your customer relationship and business intelligence infrastructure.
Using secure APIs and a toolkit of data transformations into and out of our products, our technical team can link into any existing data repository, such as Web CMS, CRM, data segmentation, metrics and user databases.
Transfers can be scheduled or run on-demand, and include content imports, triggered messaging, contact updates, user activity information and statistics.