Digital Media Management
OTOnetworks brings a full suite of digital media management services to bear for our clients. At the heart of this offering is our award winning optimization process which runs highly efficient campaigns that support virtually any client need.
From traffic generation campaigns for digital media properties, to online acquisition campaigns for brick and mortar businesses, OTOnetworks builds ROI-positive campaigns that efficiently drive new business and expand a brand’s reach online
Some representative client challenges include:
Goods and Services companies
- Brands that have an online presence but realize that more can be done to drive new sales online
- Brick and mortar businesses wanting to leverage the online channel to generate new business
- Marketing teams that have struggled and failed to sustain ROI-positive online lead generation initiatives
- Regionally focused businesses that are unsure as to how to develop an efficient online footprint
Digital Media PropertiesMedia properties with aggressive growth goals attempting to build traffic in a cost-efficient manner
Transactional and e-commerce sites looking grow reach and drive new sales with a positive ROI
Existing digital media properties looking to engage new target demographics or locales
Our engagement structure is highly flexible, with each client engaging us differently based on their unique needs and specific in-house capabilities. We work with a variety of tracking and analytics partners, adapting our buying, tracking and reporting strategies to best fit each client’s unique situation.
An OTOnetworks campaign may include any of the following:
* Strategic planning
* Full design and build capabilities (landing page s, creative, complex web applications, etc.)
* Media planning and buying
* Paid and natural search management and optimization
* Emerging/social media strategy and planning
* Full-cycle management and analytics
* Measurement and Analytics
Contact us today to find out what OTOnetworks can do for your brand
Digital Media Monetization
OTOnetworks offers a number of options to help our clients generate revenue online:
Drive revenue from existing digital assets
Many brands view their online efforts as overhead investments and think of their website(s) as mere marketing expenses; however this does not have to be the case. As eMarketer points out, online advertising spend will rise to record heights in excess of $59 Billion by 2013, clearly indicating that many brands are taking online very seriously, and are planning aggressive investments in the space of the next few years.
OTOnetworks helps major brands develop a strategic approach to digital media monetization, spanning the gamut from online advertising placement to content value identification and extraction. In short, we help brands identify strategies to extract the maximum value from digital media assets, identify strategic business partners, and optimize their online advertising while maintaining full control over user experience.
Leverage offline content to drive new revenues online
Beyond simply adding revenue generating elements to existing sites, OTOnetworks can take existing offline content and build new, revenue-generating online digital media properties around it. Leveraging the design, technical, and traffic generation expertise of the One to One interactive holding company, we are able to use existing content to develop digital media properties for our clients. These properties can in turn be used to attract targeted groups of devoted users, which can act as both a great source of quality lead-generation, as well as a strong community of brand evangelists across a number of desirable online demographic segments
Get more from existing traffic
OTOnetworks has the experience, technical/marketing capabilities, and partnerships to help media properties get the most out of their existing display and contextual advertising. We can help increase pageviews and time on site, while driving more quality traffic to high value areas of your site(s). We do this by building new traffic generation campaigns, identifying and selecting optimal business partners, and optimizing content and site layout to better fit new traffic conversion strategies.
Contact us today to find out what OTOnetworks can do for your brand.