PODs
OTOnetworks has a long-standing history with the student consumer segment of the population. Combining firsthand experience with deep domain expertise, the students “pod” provides advice, tips, easy-to-follow steps and other useful information to help students have an unforgettable enriching and affordable college experience.
OTOnetworks has a long-standing history with the student consumer segment of the population. Combining firsthand experience with deep domain expertise, the students “pod” provides advice, tips, easy-to-follow steps and other useful information to help students have an unforgettable enriching and affordable college experience.
Digital Media Networks
As early adopters of new media technology and content, we strive to establish the highest level of customer engagement and satisfaction by directly addressing the concerns voiced by our online community. Through the use of emerging media formats we also help advertisers reach their audience in an accountable and positive way.
We operate under four guiding principles:
Dedication to a customer segment
The core of OTOnetworks is a ‘pod’ of sites and
campaigns targeting specific consumer segments.
The needs and behaviors of the segment guide the
structure and optimization of the pod. Current pods
are AIMstudents, AIMgreen, AIMparents, and
AIM Boomers.
Dedication to content development
The creation of original content in rich and emerging
new formats – combined with an effort to support
and encourage consumer generated content defines
OTOnetworks’ place relationship with a particular
consumer segment.
Dedication to social media technology
AND culture
The topic experts writing for OTOnetworks engage
in the online conversation around a topic both onsite
and in third party venues/forums. We seek to
engage thought leaders and tailor our content
around the questions and conversations we
encounter.
Dedication to partners
For advertisers and agencies that value paying only
for measurable results, OTOnetworks offers a
performance based model for targeting their top
consumer segments. Click here to learn more.