Igniting Performance
While the value of a brand’s essence has historically been thought of in the vague terms of a “promise to the consumer,” the value of a brand is now more often measured by the strength of the relationship between a company and its constituencies. These relationships require timely, meaningful and personalized dialogs which grow more and more complex with increasing media fragmentation.
OTOnetworks recognizes the above market transformation and is responding by providing one of the first network of media properties (we call them ‘pods’) that is built from the ground up with a focus on specific high value consumer segment needs. Furthermore, each property is designed in a way to encourage consumer generated content and communications within each site and its brand partners.
For marketers and agencies, OTOnetworks provides a performance based compensation model that ensures you will only invest in those qualified consumers who are interested in engaging with you.
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
…
Read Full Entry
No Comments
The Real Life Social NetworkLike it or not, the web is undergoing a phenomenal change right now. No longer is it about individual pages, links or how you integrate with websites. It's about you, your information, your connections and how that information interacts with other websites.
Like it or not, the web is undergoing a phenomenal change right now. No longer is it abou…
Read Full Entry
Read Comments(2)
As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none - an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers.
…
Read Full Entry
Read Comments(1)
Upcoming Webinar: Customer Experience Among the Top 8 Travel SitesOne to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
…
Read Full Entry
No Comments
One to One Interactive Creates Travel and Tourism Practice Group
Newly formed group dedicated to creating digital marketing solutions and strategy for the travel and tourism industryBoston, Mass. and Reno, Nev. (Nov. 13, 2009) – One to One Interactive announced today the formation of One to One Travel, an industry practice group dedicated to provide complete one-to-one digital marketing solutions for today’s travel and tourism brands. To complement One to One Travel, www.onetoonetravel.com was also launched, offering convenient access to the news, thought leadership and client work examples serviced by the One to One Travel practice group.
…
Read Full Entry
Read Comments(2)
