While the value of a brand’s essence has historically been thought of in the vague terms of a “promise to the consumer,” the value of a brand is now more often measured by the strength of the relationship between a company and its constituencies. These relationships require timely, meaningful and personalized dialogs which grow more and more complex with increasing media fragmentation.
OTOnetworks recognizes the above market transformation and is responding by providing one of the first network of media properties (we call them ‘pods’) that is built from the ground up with a focus on specific high value consumer segment needs. Furthermore, each property is designed in a way to encourage consumer generated content and communications within each site and its brand partners.
For marketers and agencies, OTOnetworks provides a performance based compensation model that ensures you will only invest in those qualified consumers who are interested in engaging with you.
Upcoming Webinar: Customer Experience Among the Top 8 Travel SitesOne to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
One to One Interactive Promotes Two Key Executives into New Roles Leading Digital Marketing Company Continues to Recognize and Reward Internal Leadership TalentBoston (Nov. 3, 2009) – One to One Interactive (OTO) today announced the promotions of two executives, reflecting the company’s commitment to building and maintaining a strong executive team that can help lead the company through its continued expansion. Bill Haeck has been promoted to chief performance officer. Cindy Starr will assume his former role as executive vice president and managing director of OTOi, a division of OTO responsible for delivering compelling strategy, inspired design and unparalleled strategic marketing leadership to clients.
UK Spends More Money Online for Advertising Than the USIt may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
