One to One Interactive enters 2002 bucking the doom and gloom trend

2001 was a watershed year for One to One Interactive. While the Internet Marketing sector as a whole suffered many bankruptcies and layoffs, One To One Interactive flourished, and is still bucking the doom and gloom trend as it enters 2002.

Maintaining profitability while experiencing over 85% growth, the firm owes its success to its strong focus on Fortune 1000 clients, hiring and retaining the best talent, and employing a proprietary eCRM marketing process that yields tangible business results for its clients.

New Clients

In 2001, One To One Interactive added two new clients to its portfolio: PNC Bank and The Hartford. Both engagements involved One To One Interactive's assistance in drafting the companies' first Internet Marketing strategies. Furthermore, the firm experienced program expansions within their existing client relationships with State Street, Motorola iDEN, Nextel Communications and Unisys.

New Digs

On June 27th, One To One Interactive moved into its new state-of-the art office on 500 Harrison Avenue, in Boston's SOWA District. With over 30,000 square feet of brick and beam space, the new location sports four conference rooms, seven open collaboration spaces,

New Faces

One To One Interactive was able to tap into some of the industry's leading talent in the marketplace in 2001. During that time, the following individuals joined our firm (in the order they joined):

• Peggy Novello, Vice President Human Resources (Formerly with Digitas)
• Roger Anderson, Measurement Analyst (Formerly with Centerport)
• Andrea Giancontieri, Senior Media Planner (Formerly with Hook Media)
• Yavuz Kaynar, Software Engineer (Formerly with CSC)
• Rodrigo Luna, Program Manager (Formerly with Event Zero)
• Derek Grout, Senior Interactive Designer (Formerly with Leo Burnett)
• Katie Karatzas, Senior Information Architect (Formerly with Agency.com)
• Scott Braun, Relationship Manager (Formerly with edu.com)
• Jon Carpenter, Senior Interactive Designer (Formerly with Leo Burnett)
• Nicole Maguire, Measurement Analyst (Formerly with Hook Media)
• Ed Anderson, Relationship Manager (Formerly with CSC)
• Lynne Bolen, Vice President Marketing Services (Formerly with Cyber Dialogue)
• Eddie Kwan, Program Manager(Formerly with Summit Security)
• Chet Geschickter, Vice President Relationship Management (Formerly with Breakaway Solutions)
• Robert Rex, E-Mail Marketing Manager (University of VA '01)
• Jack Harvey, Vice President of Business Development (Formerly with PeopleStreet)
• Dan Towvim, Director of Database Marketing (Formerly with Digitas)
• Kate Beaton, Design Programmer (Formerly with Mascot Network)
• Russ Frey, Finance & Operations (Formerly with Hook Media)
• Kerri Vickers, Senior Media Planner (Formerly with Digitas)
• Mike McCay, Vice President of Finance & Operations (Formerly with KHJ Public Relations)

New Services

Moving into 2002, One To One Interactive is offering an expanded array of services and solutions to help better serve our clients' Internet Marketing needs. These Include:

• Marketing Services
  • Measurement, Research & Analytics
    • Measurement Automation
    • Advanced Data Mining
    • Normative Database Support
    • Segmentation & Predictive Modeling
    • Analytical Consultation
    • Usability Testing
  • New & Emerging Media
    • Interactive TV, Broadband, and Wireless Media Services
    • Search Engine Optimization Services (SEOP)
    • Affiliate Marketing Services
  • E-mail Marketing
    • Corporate E-mail Enablement
    • Electronic Newsletter Management Services
  • Data Strategy
    • Data/CRM Audits
    • Data/Analytics Strategy
    • Technology Selection
    • Technology Integration and Transition.
• Creative Services
  • Interactive Design Services
    • WAP/iMode/J2ME/SMS
    • AvantGO Media Development
    • iTV Production
    • Rich/Transactive E-Mail Development
  • User Experience Engineering
    • Usability Testing
    • Content Inventory
    • Server Environment Identification
• Technology Services
  • Corporate IT
    • Database Maintenance
    • Hosting Vendor Management
  • Research & Development
    • J2ME
    • VOIP/VoxML
    • .NET Framework
    • X Internet
  • eCRM Enablement
    • CRM Application Development
    • Content Management
    • Marketing Data Management Systems
    • Analytical Applications

New Partners

• Fitzgerald Communications:

  In Q4 of 2001, Fitzgerald Communications was named One To One Interactive's Public Relations Agency of Record. Their charge in 2002 will be to assist One To One Interactive with submitting client work for awards/recognition, securing speaking opportunities for the firm's clients and key staff, and organizing interviews with the appropriate media and industry influencers. Their client list entails such firms as: TRUSTe, VerticalNet, Price Waterhouse Coopers, and Texas Instruments.

• iMakeNews:

iMakeNews, the country's leading provider of E-Newsletter Management technology, and One To One Interactive have signed an initial agreement that would allow One To One to offer iMakeNews' cutting edge E-Newsletter technology to their customers via an ASP model in 2002. Highlights of the Newsletter system include third party content syndication, automated subscription management, e-newsletter archiving/cross linking and an online web reporting interface.

• Mediavisor:

  DoubleClick’s Mediavisor will provide to One To One Interactive an online media management platform that will standardize the distribution, collection and archiving of media RFPs. Furthermore, the system will help version control client Insertion Orders and automatically upload traffic instructions detailed in IOs into DoubleClicks Dart Ad Server.

New Digital Embassies

• One To One Interactive Web Site

  On January 2nd, 2002, One To One Interactive launched a new Website. This site contains content around the firm's expanded service offerings, new client case studies, event calendar, updated Privacy Policy and news/announcements. The site uses Flash 5.0 extensively and takes advantage of Macromedia's Flash Generator to dynamically update content.

• One To One Interactive eNewsletter ( One To One Insider)

  Starting in January 2002, One To One Interactive will select a group of internal staff and client partners to become exclusive charter members of the One to One Insider. This private monthly newsletter will cover Internet Marketing news and events, as well as emerging industry topics and trends. It will also present useful case studies, discussion threads, surveys and more. Edited by One to One's Chief Marketing Officer, Jeremi Karnell, with articles written by senior One to One Staff and industry experts, this newsletter is positioned to be an important resource, helping the firm's clients to make better Internet Marketing decisions.

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