State Street Corp. launches new public website
February 13, 2002
State Street Corp. and One to One Interactive jointly introduce the
first release of the company’s re-designed corporate web site:
http://www.statestreet.com/.
This is the first phase in a multi-year Internet
marketing strategy devised by One to One and State Street for the
complex global institutional investor segment. The objective of
this initial rollout is to help State Street corporate
marketing:
- Attract and drive visitors to statestreet.com
- Serve as an interactive medium to demonstrate and embody
State Street brand attributes
- Uniquely inform site visitors about State Street products and
services using industry focused positioning and perspectives
- Demonstrate State Street’s thought leadership Manage
communication with prospects
- Manage communication with prospects
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