Steve Humphrey: one of the 100 most influential people in business to Business marketing according to B2B magazine
April 30, 2002
B2B Magazines "Who's Who 2002" special report (April 8, 2002
Edition) has listed Steve Humphrey, CEO of One to One Interactive,
as one of the 100 most influential people in Business to Business
Marketing. The magazine recognized Steve for his leadership in
expanding One to One's business with its current customers and
growing the firm by over 71% in 2001.
Accepting nominations from readers, industry experts and their
editorial staff, BtoB has created a comprehensive roster of names
to know for 2002 and beyond. Their list of 100 is broken down into
10 categories that reflect the broad scope of the b-to-b universe:
corporate thought leaders, marketers, plus executives who work in
e-commerce, direct and database, marketing services, business
media, analysts/academia, advertising agencies, customer
relationship management and government or associations.
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