One to One Interactive selects IMPAQT as its search engine optimization (SEOP) partner

After a rigorous review process that took place in the First Quarter of this year, One to One Interactive has selected IMPAQT, a division of 3W-Interactive in Pittsburgh, PA, as its Search Engine Optimization (SEOP) partner. One to One will utilize IMPAQT for advanced keyword and search term research and analysis, Search Position Score(SM) benchmarking against competitors, web site design and content review as it relates to search engine optimization, meta tag and content development, linking strategies, manual submission and follow up with the leading search engines and directories.

The partnership will allow One to One's clients access to IMPAQT's Search Position Score, a unique, proprietary measurement tool that is the only true metric of a Web site's visibility across the top search engines and directories. The Search Position Score is a single number score that provides a company with a measurement of their web site's visibility, in comparison to competitors, within the top 30 search results for relevant search terms across the seventeen most popular search engines and directories on the Internet. Used as a benchmark prior to the beginning of a web Visibility Campaign, the SPS is also a powerful tool for analyzing the progress of IMPAQT's services for its clients. One to One found that no other Web visibility or SEOP firm can boast of such an accurate and accountable measurement and evaluation tool.

"One to One will still provide SEOP services to its clients as it relates to paid keyword media/positioning planning, buying, reporting and management service. However, when it comes to keyword benchmarking and web site search engine submission SEOP services, we feel that the dedicated expertise of an outside firm is in the best interest of our clients" said Jeremi Karnell, founder and chief marketing officer of One to One Interactive. "IMPAQT is excited about the possibilities that will result from the partnership with One to One Interactive" states Richard Hagerty, President of 3W-Interactive/IMPAQT. "Both companies place a premium on marketing analytics, measurement and results, which is why this match is ideal. We believe our approach to measuring and managing web visibility is unique in the industry and we will work hard to offer, implement and maintain our services to/for OTO clients within the high standards we set."

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